Russian logos and brands. Famous Brands: Logo

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Every day, fashion trends are actively expanding and updating. This leads to the formation of new clothing brands. Each of them has a certain focus in the fashion world and has found its fans. Some couturiers had to work for more than one year to make the meta a reality and gain worldwide recognition.

Brands for youth

Looking at the photos of young people, it becomes clear that they like clothes that will demonstrate their freedom. World brands listen to the opinion of their fans, creating a wardrobe that embodies audacity, courage, lightness and enslavement. Famous brands were too fascinated by this trend of style that many of them decided to stay in street fashion forever.

One of the most sought-after brands is Burberry. Burberry was its founder. In 1856, he was able to open a small shop, which after 100 years became a legendary brand. It is valued for its versatile and practical outfits. Feature outfits in black and beige cage, gabardines and trench coats.

The next youth brand is Lacoste. Its founder was the famous tennis player Rene Lacoste. He, quite unexpectedly for everyone, began to develop stylish youth clothes, which after a while won the hearts of many people. He specializes in the production of casual wardrobe, sportswear and sophisticated fashionable tandems.

Considering fashion brands of youth clothing, one cannot fail to mention such meters:

Fred Perry;
Stone Island;
Massimo;
Henry Lloyd;
Tommy Hilfiger;

World brands

After fashionable clothing firms managed to gain fame and prestige, they tried their best to maintain it. To do this, they had to come up with constantly fresh ideas that would not overlap with other brands. In addition, all clothes must be of high quality, because this is the only way to prolong the popularity. Today there is a fairly large list of logos, but let's focus on the most popular ones.

Louis Vuitton

This brand needs no introduction, as almost everyone knows about it, even a child. She specializes in tailoring high-quality bags, suitcases and accessories. Although everyone can find no less extravagant clothes for everyday wear.

Prada

This brand specializes in the production of suitcases, bags, outerwear. You can find almost everything in the assortment. Some people think that having some element of Prada is a sign of luxury. And this is true, because all products are exclusive and of high quality. But the cost is also high.

Chanel

The Chanel logo is named after legendary fashion designer Coco Chanel. She was able to showcase her style and introduce trousers into women's fashion, which for many years were considered exclusively male wardrobe items. The miniature black dress brought particular success to the Chanel brand.

Christian Dior

This firm demonstrated its products in 1946. It is distinguished by exquisite products. The brand specializes in the manufacture of shoes, clothing, perfumes, as well as skin care products. A distinctive feature of the brand is simplicity, conciseness. In addition, the fashion house always pleases its customers with new and unusual collections.

Gucci

The world owes this brand to the famous designer Guccio Gucci, who first showed the world the results of his work in 1921. Since that time, his name has appeared in the list of "best brands". The house specializes in the production of leather goods, accessories, clothing and perfumes.

Giorgio Armani

It was formed in 1975. He gained wide fame due to the fact that he produces the most beautiful things that have gained popularity in high fashion collections. The brand is especially popular among young people.

Burberry

Thomas Burberry is considered the founder of this company. For the first time the world will see badges with the inscription Burberry in 1856. The company specializes in the production of high-quality outerwear and blankets. So far, the company has not lost its popularity. Moreover, it only increases every year.

Oscar De La Renta

This brand occupies a leading position in the fashion world. Today, many famous people and famous politicians dress up by buying wardrobes from this fashion house. It is unlikely that any major celebration could take place without the solemn dresses of this brand. Its founder was a young and promising designer. He gained his first fame after Jacqueline Kennedy purchased these clothes and decided to regularly update her wardrobe using the products of this fashion house.

Versace

For the first time, clothes with the emblem of this world brand could be seen in 1978. Gianni Versace is considered its founder. His clothes are used by many artists and people who are often in public. Models differ in luxurious appearance , sophistication, sexuality.

D&G

This brand is quite young. The Italian company was published in 1985. Its founders are Domenico Dolce and Stefano Gabbana. Clothing models produced by this brand are distinguished by their beauty and elegant appearance. Thanks to this, the brand very quickly gained demand and world fame, which does not give up its positions to this day.

Popular brands of Russia and CIS countries

Considered the most popular brands in Russia and the CIS countries, it is necessary to mention the following:

Calvin Klein,
Zara.

Each of these brands releases its own original items of clothing, thanks to which it is possible to satisfy the tastes of people of different ages, social positions and styles.

If we talk about boys and girls who welcome the style of punk, military and grunge, then such famous companies are working in this direction: Marc Jacobs and Vivienne Westwood.
For young guys, girls who prefer the classics in tandem with a sporty style, the following global brands develop clothes:

mehh,
Ralph Lauren,
Hugo Boss. (Hugo Boss)

For young people who like to dress stylishly, but are not afraid of bold decisions, it is worth considering the style of baby dollars and casual. Complementing the list of well-known brands in Russia are brands such as Befri and Desigual. For older women who, from the style of a business woman, want to transform into a mysterious stranger, you should choose outfits from the following companies:

MaxMara,
Nina Ricci,
Sonia Rykiel,
Valentino.

All logos of world brands become elements of products, decorating them and indicating belonging to the category of “selected” items. What do the symbols of famous fashion houses mean and where did they come from?

Brand logos: Chanel

One of the most famous symbols in the fashion world is, of course, the Chanel logo. It consists of two intertwined letters "C" - the initials of Coco Chanel herself.

For the first time, this recognizable sign appeared on the bottle of Chanel No. 5 perfume, which became a real breakthrough in the world of perfumery.

True, there is another hypothesis about the origin of the symbol: many believe that Mikhail Vrubel painted it in 1886, creating an interlacing of two horseshoes as a talisman for good luck in business.

Be that as it may, the logos of clothing brands have been replenished with another recognizable element, which is now adorned with all the accessories and things produced by this fashion house.

Brand logos: Fendi

Even a person who is far from fashion knows this symbol, consisting of two letters "F", one of which is upside down. This kind of puzzle was invented by Karl Lagerfeld himself in 1965.

By the way, like many other brand logos, the Fendi symbol is used to create buckles, jewelry for the company's products, and also as a stylish print.

Versace Logo

Stylish, catchy and mysterious, the logo began to be used by the eminent fashion designer in 1978, becoming another decoration of his collections.

Since then, the trademark of his house is the head of the Gorgon Medusa, inscribed in a circle. Regarding the strange choice of the logo for his clothes, the couturier replied that it means fatal charms and beauty that can paralyze and hypnotize any person.

Versace achieved his goal - the logo of his company is known all over the world, being a symbol of luxury, impeccable taste and sophisticated style.

Logos of global clothing brands: Givenchy

This symbol is no less recognizable than that of Versace or Chanel, because it personifies harmony, strict lines and beauty in simplicity.

Givenchy's mark is four "G"s that form a square that looks like a stylized four-leaf clover.

Some connoisseurs of symbolism believe that the company used the rules of harmony developed in ancient Greece to create its trademark, and this has some kind of hidden meaning.

The logo is used by the company as a print and decoration that is recognizable and popular all over the world.

Lacoste Logo

The miniature green crocodile has long been the trademark of the Lacoste company, known primarily for its. Not many people know how this symbol appeared, because it is not a combination of the initials of the owner of the company or something like that.

In fact, everything is quite banal, although interesting. Jean Rene Lacoste founded his production in 1993, focusing his collections on tennis players.

He himself was also an excellent athlete and in narrow circles was known under the awesome nickname Alligator. For fun, one of Lacoste's friends drew a small crocodile, which later became the logo of the new company. Now the fruit of this joke is one of the most memorable symbols.

World brands: Hermes

Scarves and handbags from Hermes have long been the ultimate dream of every fashionista.

The logo of this world-famous company is no less famous, however, not everyone knows why the founders chose a horse-drawn cart as their trademark.

Everything is quite prosaic: with this drawing, the Ermes family sought to show how much the company has changed over time and how much effort has been invested in it.

Clothing brand logos: Burberry

The symbol of Burberry is a knight riding a horse, and according to history, this logo appeared in 1856, just when the founder opened his first store.

The company became famous for its waterproof fabric, which was of interest to the military (it was an ideal material for coats and raincoats). All clothing released by Burberry features a knight whose flag reads "Porsum", which means "go ahead".

Now this sign is a tribute to the past of the company, which brought her worldwide fame.

Today you can form a whole army - the length of the lists of names is impressive in its scale, and it seems that there are not so many women who would be 100% useful for all these brands. That is why the fashion business has its own rules of evolution - some brands are superior to others not only in terms of popularity, but also in terms of price, quality of clothes and other parameters.

Clothing brand rating according to BrandZ

BrandZ is a massive brand database with data on over 650,000 consumers and 23,000 brands. Since 2006, BrandZ began to make a rating for assessing the value of brands, in which 100 positions are given and absolutely all brands from different categories take part. Let's find out which clothing brands are included in this global list.

26th place - the first in the ranking company selling clothes, shoes and accessories - Louis Vuitton. It is in the luxury category and costs $24,312 million. This is not surprising, because the company's bags are the object of desire for women from all over the globe, without taking into account the most remote corners, of course, where the concept of fashion is in its infancy.
57th place - Nike. People love sports, and Nike helps make it comfortable. Undoubtedly, it is one of the most popular sports companies in the world, and its valuation of 13,917 million dollars is quite justified.
62nd place - H&M. Not a single reportage about street fashion goes without the clothes of the Swedish company - fashion bloggers, photographers and models love H&M fashion clothes, and given the rating and price of this company (13,006 million dollars), it can be said with certainty that their love is very old and very strong.
Number four on our list of womenswear brands, and number 71 on BrandZ is Hermes. Unique handbags and purses keep women in line for several years, and it is possible that such a long wait affects the company's valuation - only 11,917 million dollars.
86th place - Zara. The Spanish tycoon, owner of Zara Amancio Ortega, knows how to build a business selling cheap youth clothing. For the budget category, a valuation of $10,335 million is not a bad result.
90th place - Paff-Dreams. This brand is valued at $9,600 million and is the last brand in the BrandZ ranking of the apparel category.

The best clothing brands according to Forbes

Forbes has always had its own vision on different aspects of life, and their eyes did not pass by clothing brands. So, the famous clothing brands according to Forbes are represented mainly by the highest ratings:

Gucci.
Louis Vuitton.
Burberry.
Chanel.
Versace.
Prada.
Dior.
Alexander McQueen.
George Armani.
Ralph Lauren.
Hermes.
Dolce & Gabbana.
Salvatore Ferragamo.
Dunhill.
Calvin Klein.

The most famous fashion and casual clothing brands

The list of global clothing brands can also be organized according to a different principle, for example, by style:

Zara;
Calvin Klein;
Dolce & Gabbana;
Giorgio Armani;
Dior;
Prada;
Versace;
Chanel;
Burberry;
Gucci;
NAF-NAF;
Guess;
Lacoste;
Morgan;
reserved;
Alexander McQueen;
Zara;
OGGI;
mango;
Sela;
Colin's;
topshop;
Chloe;
Columbia;
Givenchy;
Kenzo;
Kira Plastinina;
mexx;
miu miu;
Monica Ricci;
new looks;
O'stin;
Savage.

Popular brands of inexpensive women's clothing

Inexpensive and fashionable clothes can be bought from the following brands:

Zara;
OGGI;
Sela;
Colin's;
mango;
topshop;
new looks;
Savage.

The best brands of women's clothing from the category "lingerie"

The list of branded clothing companies specializing in the creation of underwear is as follows:

Lormar;
Victoria's Secret
Milavitsa;
triumph;
Agent Provocateur;
Chantal Thomass;
Intimissimi.

List of well-known women's sportswear brands

The list of popular brands of women's sportswear in the post-Soviet space looks like this:

Adidas.
Nike.
Puma.
Reebok.
Columbia.
Esprit.
converse.

This list represents all the top brands in the sportswear world.

The logo is very important for a company. The logos of well-known companies are not just a brand icon, but a symbol with which the company will be associated today and in the future. It is by the logo that most people recognize this or that trademark.

You have probably noticed that the logos of well-known companies usually look very simple and concise. It would seem that it would not be difficult for the most ordinary designer to make a small logo for a company.

But that was not the case… Many designers hatch logos of well-known companies for months to make a truly memorable label that will bring success to its owner.

The logos of well-known companies, behind the simplicity of lines and shapes, hide a deep meaning and significance that many do not even know about.

Logos of famous companies: the meaning and meaning of famous labels

We invite you to look at the logos of well-known companies and find out what meaning the simple laconic lines of the logo hide.

Logos of famous companies: Hyundai

Among the logos of well-known companies, one can single out the logo of the Korean company Hyundai. The Hyundai logo is not just the letter H. The meaning of the logo is more symbolic. The logo symbolizes the handshake between the client and the company representative. Agree, the Hyundai logo is, of course, a symbol of success.

Famous company logos: Adidas

The Adidas logo is a crouched reproduction of the name and surname of the owner of the sports store network, Adolf Dassler.

Although the Adidas logo has been repeatedly changed at the request of the owner, three lines always remain in its image, symbolizing obstacles in the way of athletes.

Famous company logos: Apple

But the logo of the world leader in the production of smartphones and computer technology Apple is truly symbolic, because, like the name of Steve Jobs' company, it was invented spontaneously.

There is no need to look for a special binding here, except that the “bite” in translation into English bite means a computer term. The creator of the logo for the apple company Rob Yanov.

Famous company logos: Sony Vaio

Our list of "Famous Company Logos" also includes the Sony Vaio label, which embodies the analog and digital signal. Interesting, isn't it!

Famous company logos: Amazon

The logo of the famous Amazon company symbolizes the philosophy of the brand. Buy from us with a smile. Be happy with your purchase. We have everything you need.

Famous company logos: Baskin Robbins

The number 31 hidden in the Baskin Robbins logo symbolizes the number of flavors of ice cream that BR released at the very beginning.

Famous company logos: Toyota

The list of logos of well-known companies with a special meaning includes the logo of the Japanese automaker Toyota.

It is generally accepted that the Toyota logo schematically depicts a cowboy in a hat. In fact, the logo in its original form depicts the eye of a needle and a thread stretched through it, because Toyota was once engaged in the production of looms.

Another feature of the Toyota logo is that its elements form the letters of the Toyota brand name.

Famous company logos: Continental

The logo of the tire manufacturer Continental hides at its beginning the wheel, which is schematically created by the first letters. Agree, simple, but tasteful.

Famous company logos: Formula 1

The Formula 1 logo is also very original, because here the designers combined three colors and three symbols. The most inconspicuous part of the logo is the white unit, while the red lines symbolize the speed and drive that are always present in Formula 1.

Famous company logos: Pinterest

Many netizens are also familiar with this logo. One of the most popular Internet services, Pinterest, which allows you to save your favorite pictures from various sites on your boards, also has a riddle in the logo. We are talking about a small needle, which can be seen on the capital letter of the logo.

Famous company logos: Beats

The Beats logo also made it to our ranking of "Famous Company Logos" that have a special meaning. The logo of the manufacturer of audio products Beats symbolizes a man in headphones.

Famous company logos: Toblerone

The Swiss chocolate company Toblerone introduced a bear on its logo, because in Switzerland it is no secret to anyone that the city of Bern is considered the city of bears.

Famous company logos: BMW

The list of logos of well-known companies that we are telling you about today also includes the logo of the automaker BMW.

In the past, the company was associated with aviation. Someone thinks that the BMW logo shows the blades of a rotating propeller, and for someone the BMW label is part of the flag of Bavaria.

Famous company logos: LG

The South Korean company LG, which produces electrical goods, has chosen a very positive logo in the form of a smiling man. Representatives of the industry giant with such a logo express the desire of the brand to maintain a positive, good relationship with each client.

Famous company logos: Evernote

The logo of the note-taking service Evernote was included in our rating "Logos of famous companies". With the symbolic image of an elephant, the company wanted to emphasize the good memory that, by the way, elephants have, and the ability to never forget anything with Evernote notes.

Famous company logos: Coca-Cola

The Coca-Cola brand also has a very beautiful, memorable logo. On it in the corner you can see the Danish flag.

Perhaps such an element is a coincidence, however, it helped the manufacturer a lot during an advertising campaign in Denmark.

And so, we presented the logos of well-known companies that have one or another meaning that you may not have known about.

And what logos of famous companies with a hidden meaning do you know?

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Do you know what is encrypted in the name of the IKEA store? And what inspired the author of the Android logo? So we didn’t know until we took up the creation of this article.

the site offers a look at the history of world famous brands and find out what influenced the creation of such important details as the logo and name.

According to Davis Bradham, the inventor of Pepsi, his drink, made from a mixture of sugar, water, caramel, lemon oil and nutmeg, aided digestion. That is why he came up with a name for it, based on the word "dyspepsia" - this is a collective term for digestive disorders.

The logo for more than a century of the history of the drink has changed several times. Today it is a circle of blue and red halves separated by a white wave. It is curious that the company had to pay more than $ 1 million for it. As conceived by the authors, it supposedly contains many references to the earth's magnetic field, the Pythagorean theorem, and the theory of the golden section. But one reference becomes much more obvious - to the colors of the American flag.

Chupa Chups

Enrique Bernat once noticed that parents often scold their children for their hands stained with sweets. Then he came up with the idea of \u200b\u200bselling lollipops, and this simple but ingenious decision made him rich.

The name of the candy comes from the Spanish verb chupar - "to suck". But with the logo, everything is much more interesting: at the request of the manufacturer, it was drawn by Salvador Dali himself. The artist suggested drawing a chamomile, and the colors were inspired by the Spanish flag. The shape for the logo was chosen for a reason: they decided to place the drawing not on the side, but on top of the candy, and the chamomile shape fit perfectly. In the future, the logo was subjected to minor changes, but in general its appearance remained the same.

Few people know, but the name of this Taiwanese company has an interesting history. It turns out that the founders originally wanted to name it after the mythological winged horse Pegasus (or Pegasus in English). But a little later they decided to drop the first 3 letters, so that their company ... simply located under the first letter in the telephone directory!

Most of the goods in this store are called some unpronounceable Swedish word, but the name is different. The founder of the company, Ingvar Kamprad, came up with an acronym , where the first letters of his name and the name of the Elmtaryd farm in Agunnaryd parish , where he was born, are encrypted.

The logo itself is quite simply done, and its colors refer to the colors of the Swedish flag.

Android

According to one legend, the co-founder of the company, Andy Rubin, was once called an android because of his love for robots. Therefore, when he began to develop his own operating system, he chose this name for it.

The logo for Android was created by designer Irina Blok. She said that she was faced with the task of portraying a robot, but the desired image still did not come to mind. It's funny, but in the end, the pictograms that are usually drawn on the doors of the toilets came to the aid of the girl. And so a green man with antennas on his head appeared.

Starbucks

The founders came up with the name for the coffee shop almost by accident. Having gathered one evening, the entrepreneurs began to pick up words that begin with "St" - then it seemed to them that these two letters would be the best fit and sound strong in their own way. Suddenly, someone took out an old miner's map, where the city of Starbo was quickly found. And then friends remembered one of the heroes of the novel "Moby Dick" named Starbuck. This is how the name of the cult coffee house appeared.

Why does the sea siren flaunt on the logo? The fact is that according to the plot, Starbuck, the hero of the novel, was an assistant on the ship . So the creators decided to support the marine theme by choosing the image of a two-tailed mermaid from ancient Greek mythology.

Instagram

The co-founder of the service, Kevin Systrom, was fond of photography even before the creation of Instagram. He especially liked the so-called instant shots taken, for example, with Polaroid. The word Instant is translated from English as "instant". And they can also be sent as messages, like telegrams - telegram. Instant + Telegram = Instagram.

The company logo, in turn, was inspired by the name: a slightly modified image of the Polaroid OneStep retro camera was the best fit for Instagram. Later it was changed and made more minimalistic, but the outlines of the camera are preserved in the logo to this day.

Virgin

Today Richard Branson is one of the most successful businessmen in the world, the owner of a conglomerate of companies from recording to air travel. He found such an unusual name for his future brands by accident. At one of the parties, some girl either jokingly or seriously suggested that Richard call his company Virgin (translated from English as “virgin, untouched”). But he did not save and gave the company just such an extravagant name. They say that courage and determination helped Branson build a real empire.

Amazon

Jeff Bezos launched his online bookstore in 1994 and immediately came up with the name Amazon in honor of the deepest river in the world - the Amazon . It was only later that the assortment of the store expanded to a huge scale and became one of the largest online retailers in the world.

The company has changed its logo several times, and the one that is used today has its own connotations. Firstly, Bezos dreamed that his store would sell absolutely all goods - from "A" to "Z" (from A to Z in the Latin alphabet). That is why the arrow leads from the letter A to the letter Z.

Secondly, the same arrow has the shape of a smile , symbolizing Amazon's desire to satisfy the needs of customers as much as possible and, if only virtually, but meet visitors with a friendly smile.

Unilever

The world-famous corporation combines the products of more than 400 brands. A logo for such a huge company should be universal, understandable and recognizable. As it turned out, each U icon has its own meaning. For example, a plant represents the company's desire to save the environment, waves are a symbol of purity and freshness, etc.