Grilled chicken marinade recipe for fast food establishments. Grilled chicken - tasty, healthy, profitable Grilled chicken franchise

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Grilled chicken is considered a tempting idea for a novice entrepreneur today. By drawing up a detailed business plan , purchasing equipment and reading the reviews of experienced businessmen, you can start a successful project from scratch.

This will require relatively small financial investments at the start, and with the right approach, in six months or a year, you can expect a full return on investment. It is not surprising that in almost every city, even a medium-sized one, such establishments for cooking delicious poultry open everywhere.

Business Relevance

The competition in this business is considered quite high, since you will have to fight for a client not only with similar kiosks, but also with other catering offering tasty and affordable food. Nevertheless, we will describe the main prospects and attractiveness of such an idea.

The urban rhythm of life implies a rush, lack of free time, and more and more people eat "on the go", in various cafes and stalls where you can have a quick bite. Housewives do not always have enough strength and desire to organize a full lunch or dinner for the family. Therefore, an alternative option - buying ready-made and tasty meat - becomes an affordable way out.

When placing an institution on crowded streets, near offices and other institutions where a large number of potential customers work, you can count on the fact that visitors to your kiosk will be constantly. After all, the smell and appetizing appearance of the finished chicken will attract hungry people to you.

With the right approach and quality preparation, as well as a well-chosen assortment of related products, you can expect regular high profits throughout the year.

How to start such a project? From the organization of legal issues and the acquisition of reliable equipment. And to eliminate most of the risks and prevent mistakes, you need to consult with an experienced professional who will help you draw up an accurate business plan with calculations.

This will make it possible not only to decide how much money is needed to implement the idea, but also provide step-by-step instructions , following which you will definitely succeed.

Business registration

When organizing an enterprise in the field of catering and selling finished products, one must strictly adhere to the rules and requirements from various institutions. And to open, you need to draw up a lot of documents:

Get the status of an individual entrepreneur or LLC. Individual entrepreneurship implies the ability to choose a simplified taxation scheme and simple accounting. But when you create a legal entity, you can expand over time and place branches throughout the region.
When opening a non-stationary institution, you need a technical passport for the vehicle. Usually, for this purpose, a tonar (special trailer) is purchased, where you can easily organize the process of cooking any food right on the street.
Conclude an agreement for garbage collection and cleaning of the surrounding area if the cafe is stationary.
The owner and cooks are always checked for health books and timely medical examinations.
To trade in products, you will have to obtain the conclusion of Rospotrebnadzor for the entire range of goods.
Mandatory is a permit from the sanitary and epidemiological station and the fire inspectorate.
When installing a gas cylinder, you will have to issue an appropriate certificate and conclude an agreement for its maintenance. If you connect the equipment to the electrical network , then you need to obtain permission from the local authorities for this procedure.
To accommodate a stationary or mobile kiosk for the sale of grilled chicken, a lease agreement for the corresponding piece of land may be required or the possibility of operating on certain streets of the city may be agreed with the administration.

Place of trade and type of establishment

Grilled chickens as a business is easy to organize in almost any form. This may be a rented space in a shopping center , a separate establishment in the form of a cafe with tables, the sale of products through a take-away counter, in the form of a kiosk or a mobile van. In each case, financial investments and specifics of the technology of the cooking process may differ slightly, but it is important that your establishment is visible and attractive.

So, pay special attention to where to put the stall. It can be any crowded places:

on the outskirts of the city;
at railway stations and bus stations;
on the main streets;
at the subway;
On the market;
close to various public institutions - schools, universities, hospitals, etc.;
near offices or industrial buildings where many people work;
on the territory of large shopping complexes;
in parks.

It is important that potential customers see the sign, because such a product is often bought spontaneously. If at the same time they are still seduced by the fragrant smell and look of chicken, then even without additional advertising, you can significantly increase the number of daily sales.

Since you will have to cook food on gas or electric equipment, you need to consider in advance the availability of connecting the appropriate communications in the place where you decide to install the van.

Pay special attention to the choice of transport if mobile trading is expected. They differ in size, the number of windows for issuance, the ability to install one or another technical equipment . The specific choice depends on your preferences, financial capabilities and expected sales volumes.

Point of sale equipment

Since the main dish that you will feed your customers is grilled chicken, the most important point is the choice and purchase of the appropriate equipment. Remember, the success of the business depends on its quality, so you should not save here. Pay attention to the following parameters of the device:

The number of poultry that can be cooked at one time - it is important to think in advance about the volume of future sales.
Gas or electric installation - it is believed that the first option is more convenient for mobile stalls, and the second for stationary ones.
Carousel or skewer type - there is not much difference in the quality and duration of cooking, but each cook has his own preferences in this regard.
Cost and manufacturer - the quality of the equipment itself, the frequency of its breakdowns and the price can largely depend on this.

In addition to the grill, you will need to purchase something else:

install an exhaust system;
fan;
freezer or refrigeration equipment;
scales;
counter;
kitchen utensils and tools.

Products and recipes

If you want to open a kiosk selling grilled chicken for a long time, then you should definitely pay attention to high-quality raw materials for its preparation. So, when purchasing poultry from suppliers or on farms, you need to check certificates and certificates for each batch of goods. Also be responsible for raw materials for marinades, spices and other ingredients.

To win over your client and stand out from competing establishments, you need to carefully select a recipe for sale. After all, chicken should be not only fresh and attractive, but also tasty. Therefore, it may be worthwhile to decide in advance on the marinade and spices used. Do research among your friends, clarify the preferences of buyers, prepare several options to try and decide which one is the most delicious.

To increase the profit and attractiveness of the kiosk, you can add a number of products to the assortment - drinks (hot and cold), chips, nuts, cookies, ice cream, sauces, pita bread, bread, etc.

Recruitment

Two people per shift are enough to operate such a kiosk. One of them is responsible for preparing the products, and the second one communicates with customers and takes orders and payments. With the daily work of the institution, you will have to hire staff for two such shifts.

You can deal with accounting and marketing issues on your own or hire specialists in the relevant field, but this will require additional costs. If you offer customers not only takeaway food, but also home delivery of grilled chicken, then you will also have to make sure that there is at least one courier with his own transport in the state.

Marketing strategy

Special advertising to promote trading activities is not required. The main way to attract customers is the location of the institution, a noticeable sign, as well as the appetizing aroma and appearance of the finished chicken. Thus, hungry people will be drawn to you.

To declare a discovery, you can use affordable and inexpensive methods:

Distribute flyers and leaflets in crowded areas.
Hang posters around the city.
Place advertisements on vehicles.
Take advantage of advertising in social networks and forums.

To increase sales, the quality and taste of the cooked poultry, the friendliness and sociability of the employees, and the set prices will play a big role. Use periodically bonuses and promotions that will surely attract new visitors to your establishment. Over time, satisfied customers will bring acquaintances, which will positively affect the reputation and income.

Here you can download for free as a sample.

Financial part

Monthly maintenance of the van will also require money.

With a good business organization, you can achieve the following indicators. So, it’s realistic to sell about 40 ready-made grilled chickens per day. On average, this is 52 kg of meat. If the cost of one kilogram is 165 rubles, then the monthly revenue will be within 260 thousand. The profitability of the project is quite high and already during the first year all the initial investments will fully pay off.

By expanding the range of goods, increasing sales volumes and opening new outlets, you can significantly improve profits. In this case, a lot depends on the competition, the preferences of the townspeople, the recipes used for cooking, the quality of the product and the prices set.

Video: grilled chicken as a business.

2 Equipment for grilling chicken
3 Competitive advantages of your business
4 Business organization and preliminary calculations

Everyone loves grilled chicken with a delicious crust and aroma of spices, and cooking it can be a good idea for a business. Imagine the situation: a hard working day is ending. There is no supper, the refrigerator is empty, and I don’t feel like cooking at all.

But a tent with grilled chickens was recently opened at a neighboring house.

In such a situation, it is difficult to resist buying a delicious and satisfying dinner. Let's figure out how to start this business and how much you can earn.

Not so long ago, outlets for the preparation and sale of grilled chickens were found at almost every step - near metro entrances and exits, public transport stops, in supermarkets, on crowded streets, etc.

Now the situation has changed. Fast food restaurant chains have expanded - McDonald's, Burger King, KFC, etc., where chicken dishes are sure to be among the wide range of products. In tents near railway stations and train stations, shawarma is most often sold.

Grilled chicken can be bought in supermarkets, but you need to go there specifically. But it is very convenient when a stall with freshly cooked chickens is located, for example, on the way home. clothes packs a hot fragrant chicken in foil, puts it in a bag and hands you an almost ready dinner... the opportunity to dine on a budget. But besides grilled chicken, other dishes can be offered there.

The grilled chicken business, even in changing market conditions, is quite competitive and can bring good profits. You just need to figure out what is important to the consumer. But first, think about who he is - your client? It all depends on where and in what format it is planned to open a retail outlet. There are many options.

Here is where you can open a tent:

in a residential area with a large number of solvent population;
near the office center, enterprise or educational institution;
near a shopping center or store;
near the market;
at the entrance/exit of the city.

It can be a stationary or mobile outlet.

A stationary point is a stall, a tent or a small cafe, for which you will have to rent a room. - a specially equipped van truck or kiosk trailer.

The advantage of mobile outlets is that it is easy to change their location at any time. For example, in the morning you can park the van at the entrance to the city, move to the office center or an enterprise where a lot of people work in the afternoon, and stay in a residential area in the evening.

If you are serious about building a grilled chicken business, consider combining stationary and mobile sales of your products. A small cozy cafe can be combined with a production workshop for semi-finished products.

Even if it is not planned to open a cafe, a workshop will still be needed.

In him:

Freezers will be placed for storing chickens that arrived from the supplier;
there will be various spices for making marinades;
you can prepare various compositions for marinating poultry;
chickens will be defrosted, prepared for further processing, marinated.

The stationary workshop is good because it can be connected to the mains and water supply - this will allow you to strictly observe all the technologies for storing and defrosting (defrosting) chickens. Customers should have no doubt that the carcasses are properly washed and processed before rubbing with spices. In mobile points and / or stationary kiosks, chickens are only grilled.

Grilled chicken equipment

Grilled chicken equipment is:

gas;
electrical.

It is also divided into:

carousel;
shampoo.

Approach to the choice of equipment must be thorough. What to consider:

productivity - the number of chickens that can be cooked at the same time. The price of the device depends on this parameter;
a gas grill is suitable for any outlet , involves the purchase of a gas balloon design;
an electric grill is used for fixed points, if there is a permit for connection to the mains and / or an autonomous power supply;
the carousel grill is designed for cooking whole chicken carcasses (they fit into special cradles). If you plan to cook chicken parts (legs, wings, breasts), it is better to buy a skewer version of the grill.

In addition to the grill itself, each outlet will need additional equipment:

scales;
refrigerated chest;
fan;
hood;
counter.

You will need some items for arranging workplaces, for example, wardrobe lockers for the needs of staff, shelving, etc.

Competitive advantages for your business

The main competitive advantage of any business is quality. The quality of the product, the quality of service - in the food business, this is especially important.

The taste of the chicken.
How tasty your product will be depends, firstly, on the quality of the chicken itself, and secondly, on the recipe for preparing the marinade. It is very important to find a good supplier.
There are options here - to conclude an agreement with a poultry farm or contact farmers. How to marinate grilled chicken for sale? Choosing a marinade recipe, most likely, will have to be experienced. If there is a workshop for the production of semi-finished products, you can prepare several pickling compositions. The carcass is placed in the marinade for 1.5-2 hours, the meat should be well soaked. After that, the grilled chicken is cooked for an hour and a half, depending on the equipment used. Try different marinade recipes. Arrange a tasting. Friends and/or customers can help in choosing the best flavor.
Assortment of related products. Analyze what your customers want to buy besides chicken. It can be drinks, chips, chocolates, cookies. It's good if you can offer salads to customers. If you have a semi-finished products workshop, this will not be a big problem. Friends and/or customers can also help you choose your product range.
Quality of service. The most important thing is perfect cleanliness and order in everything! Particular attention should be paid to putting in order the equipment for frying chickens. The oven must be cleaned of grease regularly. And skewers should be put in order after each cooking cycle. On the Internet, you can find a lot of information about the dangers of grilled chickens, but if you look closely, it becomes clear that this harm comes from poorly washed equipment. The remains of fat on skewers become a source of carcinogens. If your outlets are kept clean, customers have nothing to fear - they can only enjoy the excellent taste of chicken.
Think about what else you can offer your customers. You can consider the delivery of finished products . Many working customers will benefit from having hot chicken delivered directly to their home. This service can be provided from a retail outlet in residential areas. You can come up with promotions for regular customers like: buy 9 chickens - the tenth one is free!

Business organization and preliminary calculations

Now that you are presenting the main points of the grilled chicken business, we will describe the stages of organization and calculate how much start-up capital is required for this.

Business registration. Suitable . Suitable OKVED codes:

47.11: "Retail trade predominantly in food products, including drinks, and tobacco products in non-specialized stores";

47.81: "Retail trade in non-stationary trade facilities and markets in food, beverages and tobacco products";

56.10: Restaurant activities and food delivery services;

56.29: "Activities of public catering enterprises for other types of catering."

Obtaining licenses and permits. You will need a license to trade, the conclusion of the SES, a medical book. You also need to complete the following documents:

a contract for garbage collection and janitor services;
passport of the vehicle that you will use for work;
permission of the SES to trade in food products;
the conclusion of firefighters about the safety of your point;
an activity permit agreement agreed with local authorities;
in the case of using gas equipment, you will need a certificate of registration by the technical inspection of the gas installation and an agreement for its service and repair.

Rental of premises for a workshop for the production of semi-finished products. Here you can organize a stationary outlet. Permits are required for connection to the electrical network and water supply. Consider purchasing a stand-alone power supply.
Buying or renting a truck and kiosk van. It is better when you have a truck and a van separately. Then you can deliver the van to the place of trade and leave it, while the truck can be used for other purposes at this time. For example, to deliver a batch of chickens from a supplier.
Purchase of the necessary equipment.
Supplier search.
Personnel search. Decide how many workers you need. It depends on how many and which outlets you plan to open. You can start with a workshop combined with a retail outlet and one kiosk trailer.

The monthly expenses include the following:

purchase of chickens and related products;
rental of premises;
taxes and utility bills;
employee wage costs;
advertising costs. If you are planning to create a point of sale of grilled chickens in a residential area, use the opportunities of contextual advertising, for example, YAN, with geolocation. Start the video, which will show the entire process of cooking grilled chicken. This will attract customers to you;
expenses for gasoline and vehicle maintenance, equipment maintenance, etc.

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Reviews (5)

Grilled chicken business plan reviews (5)

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Grilled chicken business plan

Julia

Julia, thank you for your feedback! It's nice to receive such an assessment of our work. We wish you successful implementation of your plans. Good luck!

Grilled chicken business plan

Julia

Julia, thank you for your feedback! Indeed, it is difficult to take the first step, but having detailed instructions for action at hand, you become more confident. We wish you good luck in your business!

Grilled chicken business plan

Maria

Maria, indeed, there are quite a few obstacles in organizing a business, which a business plan helps to successfully overcome, it is not in vain that it is the main one on which the whole business is built. Continue to develop your business, open new points and increase profits, we are sure that you will succeed and succeed.

The main thing about the business plan of grilled chickens

The aroma of freshly cooked grilled chicken can drive a hungry passerby crazy. Yes, and quite well-fed people passing by a window with appetizingly fried birds immediately experience increased salivation. The owners of stalls and tents calculate daily income, which remains stable regardless of the time of year.

A business such as grilled chicken does not require significant investment, but it can bring quite substantial profits. A tent in which grilled chickens are fried from morning until late at night can be a source of good income, of course, provided that the outlet is successfully located.

Grilled chicken business is quite affordable for any entrepreneur. All you need to start trading is to buy the tent or stall itself, equipment for grilling chicken, and, most importantly, to obtain a trade permit. And from those wishing to purchase your products, most likely, there will be no end. It is enough to remember your own feelings when you pass by such a tent.

appetizing chicks

Before you start trading and open a kiosk with grilled chickens, you need to get all the necessary documentation from the regulatory authorities: this is the most troublesome procedure for an entrepreneur. You must have in your hands a retail trade obtained from Rospotrebnadzor, as well as a certificate of registration of the enterprise. A prerequisite is the availability of a quality certificate for all meat products.

When choosing a place for a retail outlet, decide in advance where you will be selling chickens - in an ordinary open tent or in a closed stall, a Kupava-type container. The second option, of course, is more expensive, but at the same time, trade can be carried out all year round , regardless of weather changes. The purchase of special equipment is another significant cost item. When buying, pay attention to factors such as the quality of the grill and its capacity. Do not try to buy the cheapest models, they tend to last much less and often fail.

Choose a product supplier - chickens must always be fresh, and the seller must provide you with a quality certificate for each batch of goods. Only a quality product will guarantee that buyers will definitely return to you for a new purchase. The payback of grilled chickens today is quite high, which attracts even beginner entrepreneurs. Moreover, it is not necessary to have any special knowledge for this. You will find all the necessary information in a professional grilled chicken business plan, which describes the sequence of all steps to create a business. If you follow this document, you will never have serious problems.

Ready-made grilled chicken business plan from scratch with examples of opening calculations

We offer a business plan for grilled chicken - an undertaking that has been in demand in our country over the past 10 years. Grilled chickens are tasty and nutritious, and if they are cooked in the right conditions, from the highest grades of chicken, then the output is a fragrant product that you just want to buy. Please note that in order to implement this enterprise, it is necessary to purchase the appropriate equipment: installations for the preparation of chickens, and also, you should think about suppliers of fresh broiler poultry. Do not forget about seasonings and herbs that will definitely make the chicken even tastier, tender inside and with a crispy baked crust.

This Grilled Chicken Organization Document will allow you to calculate the profit from the sale of each unit of the finished product, besides, grilled chicken cooks quickly, and you can meet the needs of hundreds of people during the day if you expand your production. You should also carefully consider the selection of staff who will prepare this excellent and tasty dish. Such work requires physical endurance, neatness, the ability to get along with people and decency.

Using a document to calculate the sale of shawarma, you will not lose, despite some negative reviews, this dish also continues to be in demand and often these two types of goods are sold in one place. It is quick to prepare, affordable in cost and can quickly satisfy hunger. It is only necessary to strictly adhere to sanitary and epidemiological standards when preparing shawarma. Your point of sale should be equipped in a crowded place: in a shopping center or in a modern tent, to which uninterrupted water supply must be carried out. Catering establishments are always in demand among buyers, do not forget to just calculate the risks and follow the points of the document that was developed for this undertaking.

In stock Grilled chicken business plan 4 23

Despite the abundance of fast food on the market, grilled chicken as a business remains a popular and sought-after direction in the field of catering. We tell you why the sale of grilled chickens is ideal for small businesses, where to locate the outlet and obtain permits for it, what equipment is better to buy and what employees you can’t do without.

Grilled chicken is a popular type of fast food, which, however, most consumers do not classify as "fast food" and even consider it healthy. Grilled chickens are sold in shops and specialized kiosks / trade pavilions. It is this opening option - a kiosk - that we will consider in this article.

The grilled chicken business has several significant advantages:

high demand for products;
independence from the season;
low costs (opening a kiosk is much cheaper than a full-fledged store);
quick payback (it is promoted by high demand and small initial investments);
trade margin up to 500%;
the relative ease of preparation and sale allows you to quickly find employees.

Selling grilled chicken can be a lucrative endeavor for those who want to work in the food service industry but don't have a large upfront investment. Consider an exemplary Grilled Chicken business plan to estimate the amount of initial costs, the procedure, and understand how to choose the right equipment.

Grilled chickens are in demand regardless of the season

Issuance of permits

In order not to get in trouble with the law, you need to sell grilled chicken only by registering officially. For this business, both organizational and legal forms are suitable: IP and LLC. It is easier to register an individual entrepreneur and for a fast food kiosk this status is much more suitable.

After registration, you need to issue a permit from Rospotrebnadzor, the fire inspection and the sanitary service. They will require a technical plan of the kiosk, as well as documents confirming the quality of raw materials (they will provide you with chicken suppliers). The installation of a non-stationary retail facility must be coordinated with the local administration.

Rospotrebnadzor permits will be issued only when the kiosk is installed, ready to open, and contracts with meat suppliers have already been concluded. This is necessary so that inspectors can reliably verify that quality and hygiene standards are being met. Registration of all certificates and permits will cost an average of 15 thousand rubles.

Where is the best place to locate a store?

A kiosk with grilled chickens should be located in a place with high traffic of people. Great options:

in the area of the shopping center;
next to the office center;
in the area of educational, sports and medical institutions;
at the subway or public transport stop;
inside a large residential area.

The location along busy streets, near major intersections is advantageous. The more noticeable the kiosk, the more active sales will go. A good location is even able to replace advertising. Do not forget to agree on the location of the kiosk with the city administration (most likely, you will have to attach a diagram of the site and the facility).

Room parameters

For the sale of grilled chickens, you do not need a large room - a kiosk with an area of 5 meters is enough. This is enough for equipment, a refrigerator, a hood and a cash register. The main condition is the presence of a connection to electricity. If the equipment will run on gas, a place will be required to install a gas cylinder. This is a more dangerous option that will attract more attention from regulatory authorities.

Grilled chicken machines run on gas and electricity

Choosing a device for grilled chicken

The basis of such a business is a grilled chicken apparatus. It must be reliable and of high quality, because bad technology will ruin even good raw materials. Poor-quality products will repel buyers, so the choice of the device should be approached carefully.

A common feature of all devices for grilling chicken is ease of operation. To manage it, you do not need special education, you can learn how to use the technique in a few hours. The main thing is attentiveness and observance of the cooking time.

The principle of operation of the equipment

Typically, kiosks use carousel grills: devices that look like an oven with rotating skewers (knitting needles) inside. Run on gas or electricity. The main material is stainless steel, but there are exceptions. Rotating spokes provide uniform roasting of meat, which can be observed through a heat-resistant glass door. During the frying process, the fat flows into a special tray.

8-10 carcasses or up to 15 kg of meat are placed in a standard oven.

The temperature is controlled by a thermostat, usually in the range of 50 to 300 degrees. The cost depends on the capacity and volume of loading, as well as on the country of manufacture. A business requires a large download volume. Popular grill suppliers:

Grill Master;
Roller grill;
fiamma;
Karma Global Ltd;
Atesy;
airhot;
Sikom.

Gas and electric grill

Grill chicken equipment is divided into gas and electric. Stores, food courts and stationary retail outlets usually use electric grills, while kiosks use gas grills. In kiosks, there is no way to connect to electricity, but you can conveniently place a gas cylinder.

Gas and electric grills have approximately the same power, but in order to make a competent choice, it is worth studying the characteristics of specific models. Gas is usually equipped with a special gearbox for mounting the cylinder. With the help of such devices, you can not only cook, but also heat up finished products.

What type of grill should you choose for your business? The answer depends on the format of the institution: a cafe or a store should stop at an electric one, a kiosk - at a gas one. In addition to the type, the choice of a particular apparatus should be affected by volume and performance.

The cost of grills starts from 30 thousand rubles, but more powerful models that are more suitable for industrial production cost an average of 250-300 thousand rubles. You can save money by buying a used machine. But in this case, you need to check all the documents and especially the warranty period.

Purchase of raw materials

In addition to equipment, the quality of raw materials is essential for the success of a grilled chicken kiosk. In other words, quality meat. It is best to buy chicken carcasses from local poultry farms and factories. In order not to have problems with regulatory authorities, you need to conclude a contract with them for regular deliveries (for example, every 2-3 days). Small batches of meat should be stored inside the kiosk in the freezer.

The price of 1 kg of carcasses in bulk usually starts from 180 rubles and does not exceed 300 rubles.

In addition to the bird itself, you will have to buy oil, sauces and spices. Usually, before cooking, the chicken is marinated for at least 30-40 minutes. Ready chicken is recommended to be stored for no more than a few hours. Before selling, at the request of the buyer, the finished product can be heated.

One pavilion with grilled chickens can earn 14 thousand rubles daily

What staff will be needed

Special education is not required to work in a kiosk with grilled chicken, although experience in the trade may be an advantage. The employee performs the following functions:

marinates and cooks chicken;
cuts and packs the finished chicken;
accepts the supply of raw materials;
ensures order inside the kiosk;
serves customers and works with the cash register.

Preference for employment should be given to quick, friendly people who are able to quickly sell finished products and monitor the grill at the same time. There is only one condition for employment - the availability of a medical book with medical examination marks for trade workers.

Financial calculations

To understand whether the sale of grilled chickens is really a business with a quick payback, you need to calculate the costs of its launch and profit in the first months of work. To launch the kiosk you will need:

kiosk rental - 20-25 thousand rubles;
registration of permits - 15 thousand rubles;
equipment - from 200 thousand rubles (grill, refrigerator, showcases, gas cylinder);
a table and a chair for an employee - 10 thousand rubles;
cash register - from 20 thousand rubles;
chicken - from 180 rubles per kilogram;
packaging - from 10 thousand rubles.

In total, at least 280 thousand for the opening and 10 thousand rubles for 50 kilograms of meat.

How much does grilled chicken cost? For the seller, one carcass costs an average of 180-200 rubles, for the buyer at least 300 rubles. The mark-up is also higher, especially for individual parts of the chicken. Most buyers prefer not whole carcasses, but breast and legs. The markup on them can be raised up to 500%.

Suppose, in 1 working day, the kiosk managed to sell 50 kilograms of the finished product at an average price of 270 rubles per kilogram, that is, the revenue will be 13,500 rubles. If you sell in this mode daily, you can earn 13,500 x 30 = 405,000 rubles in a month without days off. This is a fairly approximate value, which would mean that investments can be recouped in 1 month of work. But even if the sales level is 2-3 times lower, the payback of the initial investment and reaching the net profit within the first 6 months is guaranteed.

Conclusion

Selling grilled chickens is a great idea for a small food service or fast food business. The demand for this product does not decrease throughout the year, and the circle of potential buyers is very wide. Even employees without special education can cook on the grill, that is, there will be no problems with finding staff. Investments within 400 thousand rubles pay off in 4-6 months.

Why is the business of cooking and selling grilled chicken always profitable? Firstly, because this food is not just tasty and loved by everyone, without exception, which means that the demand for the product will be irreducible. The second reason to think about how to open grilled chickens is the high and quick payback of such a project with a relatively small investment.

Of course, like any business project, such a business requires proper organization, taking into account a combination of determining factors, only in this case it will bring sufficient profit. After all, any business is made up of little things that are not visible to the naked eye, but only if all proportions are observed, one has to talk about its effectiveness and efficiency.

Location of the outlet

This is one of the key questions in the fast food niche, if you refer to grilled chicken as such. If an entrepreneur sets himself the goal of achieving high performance in terms of generating revenue, then he must avoid the main mistake - to take the first place that comes across. The most suitable “points” for opening are:

the territory adjacent to universities and campuses;
auto-, railway stations;
parks of culture and rest, squares;
markets;
places close to large industrial enterprises.

room

There are also several options available:

stationary point of sale - a rented area in a supermarket, a small room with appropriate technical requirements and a facade overlooking a "crowded" place with a window for trade;
a mobile outlet (more profitable and practical for this kind of activity) - a tent, a small-sized kiosk, an ideal option for cooking, storing equipment and trading is a tonar - a mobile commercial stall.

When you are working on a business plan for grilled chicken, pay special attention to these two points: the location of the point and the format of the point itself. It is from them that the flow of customers will depend.

Selection and purchase of grilled chicken equipment

To make a decision on the purchase of a grill, it is worth evaluating your future turnover, customer traffic and, depending on these indicators, choose a model with the required number of simultaneously cooked chickens:

for stationary points for the preparation and sale of products, an electric apparatus for grilling chicken of a carousel or skewer type will become more reliable and cost-effective. The cycle time for preparing one batch of products will depend on its capacity in the future;
mobile outlets, as a rule, are equipped with a grill powered by gas in cylinders. In this case, it is necessary to ensure that the gas cylinders are always inspected on time and that there is no open flame near the cylinder.

External view of the carousel grill

Selecting a supplier of raw materials (chicken)

The main thing here is the price-quality ratio. Ideally, conclude an agreement with an individual entrepreneur and clearly prescribe the terms of delivery of chicken carcasses. In the case of the supply of raw materials by large manufacturing companies, you can offer them the placement of brand advertising at the point of sale in exchange for a discount on the supplied chickens.

For each incoming batch of chicken carcasses, there must be accompanying documentation, namely, a veterinary certificate, which indicates where the chicken was grown and what examinations were carried out after the chickens were slaughtered and how the carcasses were processed. Compliance with the norms will avoid fines from the sanitary and epidemiological station and complaints from dissatisfied customers.

Recruitment

There is a persistent stereotype that in some way repels a part of the potential consumer from "street food", although many foods have long become full-fledged, carefully prepared from high-quality raw materials. This is due to the fact that usually businessmen who want to earn everything and immediately hire the lowest paid stratum of the population - pensioners with unwashed hair for a long time, people of unknown nationality who do not speak Russian. Important:

The staff of the outlet should not ignore hygiene and sanitary standards.
The seller must have a sanitary book, an apron, a hat and gloves.

An experienced chef who can cook really tasty chicken, increase customer loyalty