Photographer what to write. The basics of self-promotion as a photographer, finding clients and PR

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Wedding photographer in Novosibirsk

I am very glad that you visited my site!

Interest in photography, so to speak, is in my blood. Childhood memories bring me back to developing film at home in the bathroom with my parents. It was cool!!! Then I still did not understand anything and just did everything according to the algorithm. From time to time I look through a huge stack of homemade photographs and realize that my parents captured every moment of my childhood. Therefore, I want to have many photos of my life so that I have something to remember.

I bypassed photography schools, as I am self-taught by nature. But I read a lot of useful books, mostly from the Internet. I took a lot of shots, some even turned out wow like that :) And yet I achieved my goal - I take pictures and take pictures with pleasure. I have been experimenting with light sources and just delighting my family and dear clients with cool, high-quality photographs for the fourth year already.

and about my favorite job

The emphasis in photography I do on the family : romantic photo shoots, and photo shoots. I am very sensitive to children's photography and.

Each profession has its exceptions, and for me there are some points that I want to pay special attention to, namely:

  • I don’t shoot nude photo shoots , I just don’t shoot and that’s it;
  • I don’t make photo collages , unless the client himself tearfully asks to do it, and then for a fee;
  • I don't paint highlights, snowflakes, stars and any other optical effects , as I try to get them naturally in the process of shooting.

I try to process the footage as quickly as possible, because I myself do not like to wait for a long time and I think that this is one of my advantages! I discuss in advance with clients the terms of receiving ready-made photos with a disk and always give them back faster. For each client, I individually draw up an envelope or a case for a disc and give it in a branded package or box.

With great pleasure I will become your ally, embodying your innermost dreams and ideas in high-quality and interesting photographs.

Sincerely, your wedding photographer Katerina Kucher.

As a professional photographer, creativity is your calling card - a talent that you should ideally be able to express not only through images, but also in the language you use to describe your photography skills when applying for a job Your cover letter provides a great opportunity to make a positive first impression on a potential employer by impressing them with your creative background and technical skills.

Before the hiring manager looks at your resume, he or she will read your cover letter.

Use this opportunity to highlight a few specific examples of your relevant skills and experience so that the hiring manager will want to read your resume and invite you for an interview. Below you will find an example of a cover letter for a photography job.

Skills and keywords to include in a cover letter for a photographer Example

When you are designing your cover letter, keep in mind that this is primarily a marketing document that a busy hiring manager should engage to give the attached resume a serious look. If your cover letter is too general (the same cover letter you use for every job you apply for), is too general, or contains a lot of grammatical or spelling errors, the hiring manager can't even look at your resume.

For best effect, your cover letter should be targeted to a specific employer.

Research the company you are applying to so you can better explain how your skills fit with their needs, culture and mission.

Also read the keywords mentioned in the job description, then repeat them in your cover letter. There are certain specific photography skills that most employers look for in their new hires; these include knowledge of digital photography techniques (composition, color correction, cropping, image manipulation, editing), use of a DSLR camera and facilitating client relationships.

Hiring managers are going to select candidates for interviews based on how well their cover letters and resumes match the qualifications they are looking for. Your cover letter provides you with the best opportunity to introduce yourself and demonstrate why you, with your unique knowledge, skills, training and professional experience, should be one of their top candidates.

Photographer cover letter example

Dear sir. FirstName LastName,

I read with great interest your message dated May 13, 20XX to a wedding photographer representing Wedding Photography Company. I believe that my ten years of photography experience and my technical skills make me a strong candidate for this position.

I have been working as a wedding photographer for the past five years, first as a photographer's assistant and then as an associate photographer. I can estimate costs and develop budgets with clients. I have been praised by clients for my ability to photograph efficiently and effectively while maintaining balance and enthusiasm. I bring this skill and professional demeanor to every photo session.

You indicate that you are looking for a photographer with up-to-date knowledge of the latest photography trends and technologies.

Having recently graduated from ABC College of Fine Arts with a concentration in photography, I am well versed in current photographic trends.

In my classes, I also learned the latest photographic techniques, ranging from traditional darkroom technology to using Lightroom and In Design to enhance digital photos.

I believe that my extensive experience and current skills make me the ideal candidate for a wedding photographer position at The Wedding Photography Company. I have attached my resume for your review.

I will call you within a week to discuss the position further. Thank you very much for your time and attention.

Sincerely,

Your signature (printed letter)

Sending an email

If you're sending your cover letter via email, include your name and task in the subject line of the email message so that the recipient knows right away that your message needs their attention:

Subject: Position of the photographer - Your name

Include your contact information in your email signature, but omit the employer's contact information. Start your message with a greeting. Below is an example of a formatted email cover letter.

I am very happy when I hear from photographers that they don’t need a personal website at all, that Facebook albums and a profile on a photosite are enough for any of them to present their work to clients. Engaging in PR for a real artist is a bad form, they say, as well as running after orders. "

Let the money chase the geniuses, not the geniuses after the money,” my colleagues say as they lazily feed another freshly shot masterpiece of the social network. Then they make themselves comfortable in front of the computer with a glass of wine in hand and take a celebratory sip for every like they receive. Life could be
different if they understood that:

1. Facebook is not able to replace the site. It is great for informal communication, but there are a lot of potential customers who do not have it and never will.
The same applies to VKontakte with classmates. Once they get your portfolio link, they don't know where or what to click on. Moreover, in order to be happy to see the portfolio, they will have to register, leave their phone number, receive an SMS with a code ... And, by the way, unlike us photographers, for most people, the social network is a deeply intimate thing and exists only for communication with close friends. The task of finding a photographer to shoot the company's top management is, of course, also an intimate thing, but not to such an extent.

2. The photography site and 500 pixels provide their wonderful service for free to showcase their portfolio. Moreover, by posting pictures there, you are guaranteed to get views. Let most often these are not customers, but the same photographers, but all the same, views are nice. Only on services there is the same problem as on Facebook - it is far from always obvious where and what to click on. And then there's a bunch of various advertisements and some very beautiful picture with a naked woman, though it seems to be from a completely different photographer. One unintentional movement, and the potential customer gets into the pandora of photographers. The rating system deliberately slips them the most liked photos, from which ordinary mortals dilate pupils and take their breath away. What kind of short-sighted entrepreneur do you have to be to take customers to a site with thousands of your competitors? Giving a link to photo services is like dragging yourself into an interview and dumping a bunch of competitors' resumes on the HR table.

My colleagues sit in front of the screen and carefully count the likes. Lucky for them, they have enough time for this. But among them there are very talented guys who could work tirelessly with the camera, sometimes even several shots a day. But then, most likely, I would have had less work, and therefore, gentlemen, photographers, do not try, do not try to make websites for yourself !!!

To tell your photographer friends about the dangers of sites, click one of the buttons below

Other helpful tips:


Whatever the best photographer you are, you definitely need good advertising. Of course, the ad pays attention to the portfolio, but the correct text of the advertisement of a photographer, designer or artist attracts traffic and significantly increases the conversion.

(Article updated 03/24/2019)

Clientele is best attracted through contextual advertising. Another fairly good way is through social networks (VKontakte, Instagram, Facebook) and bulletin boards. Do not discount the creation of a personal website. Even in the worst case scenario, if he does not bring clients, the very fact of his presence already speaks of the serious attitude of the specialist to the case. Word of mouth has also not been canceled, but it takes time to earn it.

The photographer knows how to sell his services dearly

The structure of the correct text for a photographer's advertisement

The selling text of an advertisement for a photographer or a photo project, it must be with a wound spring inside, radiate positive. It has several tasks at once: to attract traffic, catch attention, offer services, show benefits, answer all the questions of the target audience and call for specific action.

USP . But apart from the good text of the photographer it is worth highlighting (offer). It doesn't matter if you're a beginner amateur photographer or a renowned photo/video studio, you don't have to be the best . There are many peaks, and there will not be enough hours in the day and strength in the legs to resist them all. You need to stand out from the competition in a specific location and a specific area of ​​​​photographic services. Promise and fulfill what they do not promise.

Before you sell your services as a photographer/videographer, decide on positioning. The most creative ideas, the largest selection of props, the most serious approach to working with light, the fastest organization of the process. Or clearly define your specialization: a stylist photographer who will make the model more beautiful or a static photographer who knows how to choose the environment and evoke the right emotions in the model. I specialize in wedding photos, anniversaries, business portraits, corporate parties, photos of pregnant women, newborns, for dating sites.

If you want to write a successful and beautiful text for an advertisement for a novice photographer and want to start in several directions at the same time, it is better to create several ads than to make yourself a steamboat person. And mention your length of service, number of shoots, education, and work style. Only not at the beginning of the photo shoot advertising text, but after the introduction and a specific offer of services.

Describe how the work will go . How can you contact and agree on what the portfolio will look like, how it will be possible to evaluate the work, when the photos will be ready, how to draw up a contract, how payment will be made, what you accept and other nuances. Answer all questions at once - it is easier for a potential client to find another specialist than to learn standard things in correspondence. For what time to book shooting, where to drive up with questions, how to accurately calculate the price.

Social Proof . These are, of course, reviews. For the best text ads for aspiring wedding photographers on social media, they are worth their weight in gold. Reviews should contain not only emotions, but also important information for a potential client. In extreme cases, you can compose them yourself or order from a copywriter. But, ideally, they should be written or recorded on camera by real clients. Yes, some visitors have an innate sense of falsehood.

You need to help the person write a review. Ask him a few questions in the direction you need, so that he answers it in his own words. The result will be a detailed, informative, realistic and unique promotional text that helps the photographer sell himself dearly. Inspiring confidence.

How can a photographer market himself? A selling story in the text of a photographer's ad

It doesn’t matter if you need creative advertising for a photographer on Vkontakte, Instagram or on your website - try to tell your selling story . The photographer took pictures of the beauty, took the photo to the film studio and asked to find a flaw. Thanks to the wonderful play of light and shadow, none of the filmmakers from Mosfilm noticed the scar on his cheek. Another photographer, so that the children would not run away from the camera, attached a screen with cartoons to the lens. And the children did not turn away, but smiled, looking into the frame.

There is even an old legend:

The medieval conqueror Tamerlane was lame and one-eyed. Once he invited artists to his place and ordered to make his portrait, but in such a way that his flaws were not noticeable.

The first artist depicted Tamerlane with normal eyes and normal legs. Tamerlan said:

- It's not me! - and ordered the execution of the artist.

The second artist depicted everything as it is. Tamerlan said:

- But I ordered to make it so that it was imperceptible! - and the artist was executed.

The third artist turned out to be a professional and depicted Tamerlane standing on one knee (his lameness was so imperceptible) and shooting from a bow, screwing up one eye (his disfigured eye was so imperceptible). This was the founder of socialist realism.

It is very difficult to create a selling story about yourself, but the game of storytelling is worth the candle.

Keywords for the right text for a wedding photographer ad

If you post your portfolio on the site, you must definitely write the necessary keywords for each beautiful photo. They should be in the alt attribute (most importantly!), in the file name, in the caption under the photo, and even on the photo itself.

The main thing is to choose a reasonable compromise between the number of keywords and readability. In the alt attribute and the file name, you can simply list the necessary keywords from Wordstat, and in the signature you need selling and motivating elements.

It is extremely important to indicate the city at least several times in the article. After all, if a person indicates in the search for “photographer services wedding Moscow” - this is a “warm” client. You can't miss it! And it is very important that your site is shown for such a specific request. And the longer the request, the more interested the client is in the service.


Best Advertising wedding photographer

Creative text for advertising a photographer on the radio, time 30 sec

(Cheerful and cheerful voice of the announcer) Would you like to capture the brightest moments of your holiday in the Bukovel tourist center in a high-quality and original way? Your desire will be fulfilled by the photo studio " Ski -foto". A professional photographer, riding with you, will capture the bright moments on the slopes and take a photo on the highest points of Bukovel. Book a photo shoot by calling 097-751-50-05 (repeat slower) 097-751-50-05

An example of the text of an advertisement for a wedding photographer on the radio 15 sec

What can your wedding be without? Of course, without love! Photographer Lyubov Dorogozh - wedding, family photography, love story. Each photo is taken with love. Tel. 8029-515-12-55

Sample text for a radio photographer ad, 30 seconds

The era of a new photography has begun. Wedding shooting, reportage shooting of corporate parties, graduations and birthdays. Photo sessions in the studio in nature. Reasonable prices, efficiency and high quality. Transform everyday reality - order a professional photographer. Tel 8904-657-31-58.

Order text for advertising a photographer from a copywriter

Do you want to get new customers, increase their flow or raise the price tag? selling the text of the photographer's advertisement from the copywriter now. Contact us!

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She was born on April 6, 1950. from high school in Jõgeva. In 1968-1974. Studied at the Medical Faculty of Tartu State University. She worked as an obstetrician-gynecologist for eighteen years. In 1991, she entered private practice. Three months later, she took a 15-day initial course in parapsychology. This marked a significant turn in my life. Three months later, it turned out that I see . I do not want to use the word clairvoyance , it would not be entirely fair. Since my clairvoyant friends have proven to me that I can see, I do not consider this to be any special gift. More precisely, I can not imagine how it could be otherwise.

She was a practicing doctor, whose patience, calmness and eccentricities in communicating with patients in the first years of work were used in a good way. Perspicacity and far-sightedness were also constantly useful. For the last eight years, already at another job, she caused many problems for her colleagues, who had material interests and fears, and was forced to leave traditional medicine. Apparently, imperceptibly for myself, I moved further and further aside and became more self-confident - after all, Aries. Of the privately practicing gynecologists, I am the eighth licensed gynecologist in Estonia and the first in the county. Black sheep among whites.

Was and is. The sword of fate is brought.

As a private doctor, I hoped to finally start treating patients normally, without constant fatigue and in the right way. Three months later, I went to the courses, which I enjoyed like a hot bath before bed for peace of mind. I found it, only the bath imperceptibly turned into an immense sea of ​​spiritual knowledge, and I no longer see the shore. I see that the bottom is getting deeper and the waves are steeper. Fear was polished away by suffering.

From childhood, I regulated relations with the complexities of the material world in a simple way - I forced myself to take on unpleasant work or be in very conflict situations, but at the same time I turned off. I didn’t see, I didn’t hear, I didn’t feel bad, I just stayed in my thoughts where I felt good. I never figured out if it was a fantasy world or a dream world. The only strange thing was that I always coped well with material work (at school I was considered smart and conscientious, at home - obedient), but when they asked me if the work was ready, I often found it difficult to answer. I knew that I had started work, but whether I finished it, I did not remember at all. Now I know that I am able to switch off or keep out the negative to such an extent that only a photograph can prove my presence.

I grew up in the era of atheism, I was taught that there is no God. But when someone mocked God, he became a defiler of the sacred for me. I felt the presence next to me of a higher power that supported, emboldened, controlled and tormented my conscience. She didn't have a name. My existence was determined by feelings, I always knew how to convey them to others. I often happened to be both a magistrate and a defendant.

It is no coincidence that over the past three years God has strengthened my healing abilities precisely at the level of interpretation of the sphere of feelings and the sphere of thoughts. I consider everything important in the world, but the thought is the first in importance. The word is the expression of thought on the physical level. I have been given the right and ability to explain complex things in simple terms.

From the teachings of Christ, I learned the doctrine of forgiveness and love, as well as the ability to heal people with its help.

Unfortunately and unfortunately, the results of treatment are saved only when a person understands why he is sick. To do this, he must know a lot. The healthier he wants to be, the more he needs to know.

At the beginning of 1994 I wrote my first work " Love, Forgiveness and Health ". Until a person learns this brief basic knowledge, I do not start treatment. In about a year, I learned a lot and thus got the opportunity to explain to patients the root causes of their ailments. Let's call them stress. When stress is released through forgiveness, the illness goes away.

Wrong thinking leads to wrong action, and sickness is a reflection of this. The physical man is able to understand if he is taught to do so. It only takes desire. The will determines the result.

Whoever looks for someone to blame outside himself will not recover.

You can start changing yourself right now, it's never too late. But still it is better if we know the root cause, then the result is achieved faster and easier.

Everything I have said should explain to you the origin of your illness in such a way that you can immediately begin treatment. Find only time to think logically.

I also want to emphasize that this teaching is one of many possible ones. The person himself must find the right one. All of them are parts of a single whole.

Remember Christ, who came to teach people the simple wisdom of forgiveness and love, but to whom the people from their stupidity did not listen. Christians today preach that Christ came to atone for the sins of people by His suffering. And what was he to do? The people did not want to accept his teachings, the people wanted the sins to disappear by themselves. The people continue to commit sins and all hope that Christ will redeem them again and again. But did the sufferings of Christ deliver anyone from adversity? They didn't deliver. Only sincere faith in forgiveness and Divine love helped.

Christ set the example. He taught to live with forgiveness and love in the heart. His ascent to Calvary only showed how difficult the path of a teacher is. You can turn inside out, but before a person feels the weight of his cross, he does not begin to think. Life cannot and should not be easy.

Humanity has acquired too little intelligence in two millennia.

Fortunately, the number of exceptions is growing. Exceptions sanctify the Earth.

Do it and you!

With the help of this book, I wanted to convey the information that I communicate to every patient. If it's too long, please forgive me.

Peace of mind and love to you