How to start opening a car wash: required documents, land, connection to networks, obtaining permits. Three options for the technical organization of a car wash are proposed.

 

Car wash as a business is not as difficult as it seems at first glance. After all, now there are plenty of mobile mobile complexes equipped with a full set of equipment that allow us to provide the maximum possible range of car washing and cleaning services. In addition, a mobile car wash is good because it can be installed in any convenient, or rather profitable place for this business. At the same time, its compactness and low cost make this type of business more accessible to a wide range of small businesses.

In simple terms, it is enough to invest money in a mobile car wash once, promote it, expand the list of basic and additional services to the maximum and, calmly make a profit. But where to buy a mobile car wash, how to quickly collect a list of documents to open it, and also get a steady influx of customers - read on.

Consider the key steps for opening a car wash based on a mobile complex.

Step 1: Decision of organizational and legal issues

Almost all novice businessmen at the stage of starting a business are faced with such a problem as collecting the necessary package of documents. If you approach this issue in stages, then this approach will save you a lot of time, money and nerves.

IP registration

The first thing to do is to decide on the organizational and legal form of doing business. And here there are two options: either you register as an LLC, or as an individual entrepreneur (IP). If this is your first time exploring the open spaces of a small business, then it is better to register an individual entrepreneur, as this will save you from unnecessary red tape when drawing up a package of documents for opening a car wash.

Taxation system

And here it is better to make your choice in favor of the simplified tax system (simplified taxation system). The fact is that the tax rate in the USN consists of two indicators: 6% of total income and 15% of income reduced by the amount of expenses. At the same time, the taxpayer has the right to choose which of these two indicators will be used to pay the tax.

And here it is better to dwell on the second option: 15% from income reduced by expenses, since in this case the total tax amount with a business profitability of less than 60% (and the car wash profitability does not exceed 40%) will be less than the tax amount when choosing rates of 6% of total income.

Note: Tax accounting under the simplified tax system is quite simple and, in fact, it can be kept by the entrepreneur himself without the involvement of an accountant, but in order not to get confused in all the intricacies and features of accounting, we recommend using the My Business online accounting.

Required documents

When all the organizational and legal aspects of starting a business are resolved, the question immediately arises: “What is needed to open a car wash”? And here, manufacturers of mobile car wash complexes solve some of the problems for you, since together with the equipment they can provide you with a certain package of documents. It includes the following car wash permits:

• All certificates relating to the equipment installed on the complex.
• Passport for the construction of a car wash.
• Refusal letter for the construction of a car wash.
• License agreement.
• Project agreement on ecology "Environmental Protection".
• architectural agreement.
• Standard fire report.
• Standard expert opinion (SES), confirming the safety of the technological processes of car washing.

And it does not matter which manufacturer you will purchase a mobile car wash from. The main thing is that he must provide you with the package of permits and approval documents indicated above, since collecting such papers on your own will take you several months.

Step 2: Choose a land plot

Your next step is land for a car wash. However, it is quite difficult to give you clear recommendations here, since everything will depend on the specific situation, and there are only three of them:

• Buying a piece of land from a private owner.
• Lease of a plot of land from the state (subject of the Russian Federation or region).
• Sublease.

In this situation, sublease is the best option, since it is much easier, cheaper and faster to negotiate with the main tenant represented by the owner of a gas station, a parking lot or a large shopping center than with representatives of local governments (Administration, City Council, Village Council, etc.). ).

Step 3: Connecting to the power grid

The third step is the conclusion of a contract for connection to the power grid. And although mobile car washes are equipped with generators, it is better not to miss such an opportunity as connecting to city electrical networks . It’s just that the constant operation of a car wash on generators alone leads to their frequent breakdowns and power outages, and also increases the cost of car cleaning and washing services.

Step 4: Connecting to water networks

The fourth step is a contract for connection to water networks and, if necessary, a second contract for the purchase of water. Despite the fact that most mobile car washes are equipped with a closed water circulation system, these contracts will still have to be concluded, since the waste water must be drained somewhere, including municipal solid waste (filters).

Step 5: Conclusion of an agreement for the disposal of solid waste

The fifth step follows from the fourth - this is an agreement for the disposal of MSW (municipal solid waste) and used water.

Additional Steps

The next two actions on your part may or may not take place, since everything here will depend on specific regulatory and legal norms in a particular region or subject of the Russian Federation. You may need:

• Permission to install a car wash structure at the specified address. This permission is required if you are leasing municipal land. It is taken from the Head of the Council of the municipality, district, administration, etc.
• Also, you may be required to agree on the appearance of the design of the car wash, which, according to regulatory and legal standards, must fit into the features of the settlement. To obtain such a permit, you need to contact the local architecture authorities and provide them with several options for planning solutions, including a photomontage of the exterior of the car wash in relation to the location.

The final composition of documents

As a result, in order to obtain permission to open a car wash, you must collect the following package of documents:

• The entire package of documents related to the legal form of doing business. Simply put - documents for individual entrepreneurs and documents on tax registration.
• Permits and approvals received from the manufacturer of the mobile car wash.
• A document on the ownership, lease or sublease of the land plot where the car wash will be located.
• Agreement on connection to power grids.
• Agreements for connection to water networks and for the purchase of water.
• Contracts for the disposal of solid waste and used water.

Step 6: Final step: obtaining permission from Rospotrebnadzor.

And finally, when the entire package of documents has been collected, you contact the local authority of Rospotrebnadzor, which, on their basis, issues you the following permit for a car wash: “Permit (IP), for the Car Wash type of activity at the address: such and such a city, such and such a street - this, etc.”

Complexes of mobile car washes.

As mentioned above, many mobile car wash complexes are available for individual entrepreneurs. And below you will be presented with 3 options for such equipment from leading manufacturers, which will help determine the final cost of a car wash and, as a result, find out a more accurate figure for the initial investment.

Option one

Option two

This option is optimal for those who want to try this type of business in their city and weigh the pros and cons. For these purposes, Fortis presents 4 sets of mobile car washes: models 111, 112, 211 and 212. Two of these models 111 and 112 are designed for washing cars only at positive air temperatures, the other two 211 and 212 - at air temperatures up to -15 ° C. That is, if you want to provide car wash services only in the summer, then pay attention to models 111 and 112. But models 211 and 212 can only be operated from mid-spring to late autumn, because they are not suitable for working in harsh Russian winters. The minimum cost of mobile car washes of the Fortis company is 197 thousand rubles.

A distinctive feature of all these models is a set of equipment that includes an inflatable tent, consisting of a pallet with inflatable sides. At the same time, all equipment for a car wash easily fits into medium-sized truck and, if desired, can be transported from place to place, and its installation takes a few hours.

Option three

Choosing a place for a car wash

So, it remains to highlight one more of the main points of the car wash business - this is the choice of location .

At first glance, it may seem that the best places for a car wash are busy highways. That's right, but such places are suitable only for tunnel car washes with a capacity of 15 cars per hour, and a one-station manual type car wash can pass no more than 3 cars per hour, and even then, subject to the high professionalism of the washer.

Simply put, you will earn little, since the bulk of customers in such places want to quickly wash the car body, without any additional services. From which it follows that you need to look for a place with regular customers who appreciate quality and are willing to pay well for it.

And here the following options should be considered: a large shopping center , a parking lot and a gas station. Ideally, each of these places should be located near residential (sleeping) quarters, where local motorists will become your first customers. That is, a person will know that there is a car wash near his house, where he can leave the car and calmly go home, waiting for a call to wash the car.

People quickly get used to such a convenient location of the car wash, and if your service is up to standard, then over time a whole queue will line up for you and the car wash will take place by appointment. And most importantly, it is these customers who order additional services , such as dry cleaning or polishing, which cost 2-3 times more than a regular body wash. Here we will now consider them in more detail.

List of rendered services

At the same time, I want to draw your attention to the fact that the prices for car wash services indicated below were relevant in the fall of 2012 for the central and northwestern federal districts. Of course, prices are different everywhere and change all the time, but this information will help you understand the pricing system and draw appropriate conclusions.

1. Body wash. Main works: washing the body with shampoo, drying the body, washing the thresholds and arches. Cost option:
   • Runabouts with an engine capacity of up to 800-1500 cm³ - 230 rubles.
   • Passenger cars - 280 rubles.
   • Jeep class Niva, Minivan - 320 rubles.
   • Minibuses class Nissan, BMW-X5 - 380 rubles.
   • Gazelle type buses up to 3 tons - 600 rubles.
2. Interior cleaning. Main works: cleaning the interior with a vacuum cleaner, washing windows, panels and door trim. Cost option:
   • Jeeps - 120 rubles.
   • Minibuses - 130 rubles, cleaning of the panel and door trim - 180 rubles.
3. Blackening bumper and rubber. (Presale preparation). Cost option:
   • Passenger cars and small cars - 70 rubles. bumper, 70 rubles. pair of wheels.
   • Jeeps - 90 rubles. bumper, 90 rubles. pair of wheels.
   • Minibuses - 90 rubles. bumper, 90 rubles. pair of wheels.
4. Deep washing of the engine compartment and engine. Cost option:
   • Passenger cars and small cars - 300 rubles.
   • Jeeps - 330 rubles.
   • Minibuses - 300 rubles.
5. Washing the engine compartment and engine. Cost option:
   • Passenger cars and small cars - 140 rubles.
   • Jeeps - 150 rubles.
   • Minibuses - 140 rubles.
6. Body polishing. Cost option:
   • Passenger cars and small cars - 400 rubles.
   • Jeeps - 500 rubles.
   • Minibuses - 550 rubles.
7. Washing and cleaning the trunk (vacuum cleaner).
Cost option:

• Passenger cars and small cars - 100 rubles.
• Jeeps - 110 rubles.
• Minibuses - 120 rubles.

Body waxing.

Cost option:

• Passenger cars and small cars - 90 rubles.
• Jeeps - 110 rubles.
• Minibuses - 130 rubles.

Treatment with anti-rain and anti-fogging agents.

Cost option:

• Windshield - 80 rubles.
• Other glasses - 110 rubles.
• Complex processing of all glasses - 160 rubles.

Washing wheels - 20 rubles.

Washing wheels with drying - 30 rubles.

Washing discs using acids - 200 rubles.

Seat upholstery conditioning - from 350 to 500 rubles.

Washing of other units and components of a car - from 120 rubles.

Removal of stubborn stains (traces of insects, bitumen, mining, etc.) - from 200 to 500 rubles.

Polishing discs - 200 rubles.

Washing rugs - 30-40 rubles.

As you can see, the list of basic services is quite impressive, and if you wish, you can add washing and cleaning of other vehicles such as a motorcycle, bicycle, ATV and even water transport to it. But the “coolest” prices apply to car interior dry cleaning, where just one order for such a service can block the entire daily proceeds from a regular car body wash.

List of services for dry cleaning of car interior.

• Car engine capacity up to 1000 cm³ - 3500 rubles. with interior dismantling, 3000 rubles. without disassembly.
• Car engine capacity up to 1500 cm³ - 4000 rubles. with interior dismantling, 3000 rubles. without disassembly.
• Car engine capacity up to 2000 cm³ - 4500 rubles. with interior dismantling, 3500 rubles. without disassembly.
• Station wagons, crossovers and other premium class cars - 5000 rubles. with interior dismantling, 4000 rubles. without disassembly.
• Off-road jeeps - 5500 rubles. with interior dismantling, 4500 rubles. without disassembly.
• Auto class minivans - 7000 rubles. with interior dismantling, 5000 rubles. without disassembly.

Also, this list can include an additional list of dry cleaning services for individual elements of the car interior and thereby further increase the income from the car wash.

Advertising

As soon as we open a car wash, of course, we should not expect a powerful flow of customers idly by. Here you will have to invest some money in its promotion. In addition to the standard type of advertising, banners, road signs, flyers and booklets, the following methods will be extremely effective:

• Method one - free car wash! And in the truest sense of the word. For example, you put up a stand or a banner with the following name: "From May 1 to May 5, washing any car is completely free!". Yes, you will lose part of the profit, but such an urgent question: “How to promote a car wash” will be finally resolved. After all, you must admit, well, who would refuse such a service? Nobody! Of course, after the end of the promotion, some car owners will drop out, but those who remain will form the basis of your customer base.

• Method two - discount on all services up to 50%. For example, you advertise: "Last day of the month - 50% discount on all services." This service will be especially relevant for car dealership dry cleaning and other expensive events. You can also issue coupons for a small monthly discount for regular customers. The discount is promoted using Internet coupon services, such as Biglion, Grupon, Couponator.

So, you already know how to open a car wash, and the final touch remains - this is the quality of customer service and work with car wash staff.

Staff

The high quality of customer service means not only a job well done, but also an individual approach to each of them. That is, it is much more convenient for a person to wait for a car wash in a cozy rest room, with hot and free coffee in his hands, watching his favorite show, than somewhere on the street.

As for the attendants, only one employee is needed for a one-station car wash. But even here, the search for such a person should be approached responsibly and not skimp on the salary. Immediately try to exclude such personnel as schoolchildren, students or visitors. Simply by saving on their salaries, you will end up losing even more, because such low-skilled workers drastically reduce the throughput of the car wash, and the quality of service will be much to be desired. At the same time, it is better to set the patch at the level of 30% of the cost of the service (washing the body, cleaning the interior, etc.), but to control the cash register, be sure to install video surveillance.

When starting your own business, the first question that arises is how profitable the chosen direction is. This criterion is fundamental in the development of a certain market niche.

Naturally, no one can guarantee the success of the event, but it is still possible to draw up an approximate picture.

Is it worth it to open such a business?

A person who decides to organize his own car wash, regardless of the reasons that prompted him to do so (an old dream, a desire to invest, a combination of circumstances, etc.), is definitely acting farsightedly. A car wash is a stable, sustainable and quite profitable business , which absolutely anyone can start, even with no experience in entrepreneurial activity .

High profitability is explained by the fact that this type of service is used at any time of the year, although it is widely believed that the peak of attendance falls on the autumn-winter period . In the summer, of course, car washes are visited less often, but everyone visits. This is especially true for owners of more expensive cars, as well as those who wish to do, for example, a comprehensive interior cleaning.

Where to begin?

Any business, and this applies not only to a car wash, should start with writing a competent business plan that will cover all aspects of entrepreneurial activity: overall strategy, marketing, initial capital , sources of financing, payback, etc. It is necessary to calculate the costs expected income and profitability of the enterprise. Evaluate the possible prospects for the development of this commercial project. Before drawing up a business plan, you should also study the current economic situation in the car wash market in your city.

The financial and settlement section of the business plan depends on the location of the car wash and includes the following items:

• construction;
• paperwork;
• land lease costs;
• the cost of the necessary materials and technical equipment;
• repair costs;
• equipment operation.

All of these points need to be carefully considered. After drawing up a business plan, you need to decide on the form of doing business. You can simply get the status of an individual entrepreneur , or you can register a legal entity (for example, LLC). The registration process is as follows:

• formation of a package of documents (application of the established form, passport, TIN, etc.);
• payment of state duty;
• handling all documents to the registration authority;
• obtaining permits after some time.

In addition to registering with the tax service, you must:

• obtain permission from local authorities to open a car wash;
• contact a design organization to develop a car wash project. The project must comply with the current sanitary and epidemiological, architectural, fire and environmental standards;
• obtain permission from the architecture committee, sanitary and epidemiological station, fire protection, labor protection and environmental protection department to provide car washing services;
• obtain an act for permanent or temporary use of land. Only after receiving such a document, a construction order is issued.

Evaluation of competitors

The competitive environment of a company is a set of subjects and factors of the market that affects the relationship between the seller and the consumer of the service. The main competitors of any organization are considered to be the most successfully functioning firms in a particular niche.

In any large settlement there are a large number of enterprises providing vehicle washing services. An important, but not the most important role is played by the location of sinks.

You can increase the competitiveness of your car wash only by providing high quality services using modern equipment, as well as offering reasonable prices.

To develop this market segment, it is necessary to develop a competent marketing, advertising and management policy of the enterprise .

The main competitors of the opening car wash will be the most successful companies on the market that provide services for manual car washing. As for the location, it is better to open in an area where there are no large and well-established organizations.

Choosing a suitable room

The rate of return on costs and the profitability of a commercial project directly depends on the location of the facility. As for car washes, they are best located on the sides of major city roads and along busy highways. Many car washes are located at the entrances to the settlement, as well as at border and customs posts.

However, opening near a major transport hub or interchange may not be the best idea - customers simply refuse to maneuver between the abundance of scurrying cars. As practice shows, it is most profitable to open car washes near gas stations, car parks and service stations .

If there is not enough money to build your own building, you can rent a suitable room In addition, the procedure for processing documents will be simplified (for example, it will not be necessary to obtain a permit for the construction of a new facility). When choosing a room for a car wash, you need to take into account that part of the area will be occupied by the storage of consumables and equipment.

Types of sinks

There are two types of automatic car washes: tunnel and portal . In the first case, the car is on a conveyor belt and moves relative to the washing device. The portal car wash has a U-shape and three large brushes - one horizontal and two vertical. The car is in one place, and the brushes move relative to it. Both types of systems allow contactless washing, i.e., exclude the impact of alkaline compounds and are based on the elimination of contaminants using strong water pressure.

Portal car washes fit well into small spaces, as such a system is a single module equipped with brushes that can be adjusted to any type of body.

The whole washing process is fully automated, respectively, the portal car wash has a greater throughput than a manual one.

Many car owners prefer manual car washes to automatic ones, as they are afraid that the equipment during the washing process can scratch the car body. To prevent this from happening, it is necessary to carefully monitor the condition of the equipment and timely replace or repair the failed unit. An automatic car wash must be equipped with a pre-wash system .

Portal sinks have a lot of advantages:

• do not take up much space;
• suitable for all types of machines;
• have high productivity - up to 12 machines per hour;
• do not require large investments in training;
• effectively cope with the assigned tasks.

In addition to brush portal sinks, there are also non-contact type systems. As for tunnel car washes, their optimal size is about 35 meters in length. Smaller parameters will negatively affect the quality of services provided. The washing process is as follows: the machine is fixed on a special conveyor belt and moves forward, bypassing all the devices on the line. Such washes are the most economical in terms of time: when the car moves forward a few meters, you can start the next car.

A good tunnel car wash is absolutely safe for the car body. Negative reviews about such a system in most cases are caused by outdated equipment and the unwillingness of service owners to service it in a timely manner. The consequence of such a negligent attitude may be damage to the paintwork of the machine. To date, modern tunnel sinks are a complex of new technologies, where obsolete materials are replaced by soft polyethylene foam and safe textile materials.

Connect to all necessary networks, required permissions

Car washes by type of construction are capital and prefabricated . Capital are an industrial building erected on a reliable concrete foundation. Engineering communications are brought to the object: electricity, water supply, heating, drainage system. Such washes are usually built in conjunction with a car service, tire fitting, cafes, etc.

The opening of a stationary car wash requires coordination with the department of architecture and urban planning in the local administration. When developing a project, it is necessary to calculate the technical indicators of electricity and water consumption, as well as plan a water treatment system and fire safety. To agree on the location of the sink, you must submit:

• lease agreement or certificate of registration of ownership of the land;
• certificate of registration of an individual entrepreneur or legal entity;
• certificate of tax registration;
• sketch of the washing project, which includes visualization, technical description, cost of the object, etc.

Recruitment, equipment purchase

After solving all bureaucratic issues, it is necessary to deal with the formation of personnel. The following requirements can be presented to future employees:

• availability of knowledge about car washes (determined by the specifics of the object);
• responsibility;
• sociability and friendliness - to increase the client base.

As for the work schedule, ideally plan around the clock. For stationary washing, you need to hire several washers (five or six) and one foreman. Higher education is not a prerequisite, so you can safely hire students. Wages can be proportional to the amount of work performed, and to increase motivation, you can introduce material incentives for employees. The branded equipment of employees with the service logo favorably affects the image of the car wash.

Advertising your business

If you want eight to ten cars in front of your car wash at all times, you need to think carefully about your advertising campaign. To save your business, you need to constantly look for new ways to expand your customer base. The car wash business does not allow for any guess work, so a vague marketing strategy, or lack of it, will result in money being wasted.

Ideally, it is better to seek help from a professional advertising agency. Most of the money will go to signs, billboards, business cards and booklets. It will be useful to place advertisements in the network, newspapers, on radio and television.

How to open a successful service - in the following video:

Opening cost

To calculate the cost of a car wash, you must first calculate the cost of rent (this cost item depends on the location) and the cost of equipment. From the equipment you will need:

• high-pressure apparatus with heated water (from 120,000 rubles to 200,000 rubles);
• a high-pressure apparatus for supplying water to one workplace (from 33,000 rubles to 85,000 rubles);
• compressor (from 15,000 rubles to 18,000 rubles);
• professional washing vacuum cleaner or vacuum cleaner (from 26,000 rubles to 36,000 rubles);
• used water purification system (from 250,000 rubles to 400,000 rubles).

Most owners of car washes prefer imported equipment. Most quoted are German, Italian and Danish equipment. Of the domestic equipment, the systems of technical treatment of used water are the most common.

Of the consumables you will need: car shampoos, polishing and dry cleaning compounds, cleaning products for rims, engines and bumpers. All this takes about 18,000-20,000 rubles a month (provided that the car wash serves forty cars every day).

Approximate calculation of income and payback period

As an example, four separate non-garage car washes can be cited. The car wash will serve 200-300 cars daily. The average check amount is about 300 rubles. The remaining income items come from the proceeds from the cafe and tire shop. Thus, the monthly turnover of the complex will be about three million rubles .

Of the costs, the most will have to be spent on salaries of employees, taxes and the purchase of consumables. A large turnover does not allow applying the simplified taxation system, which means that it will be necessary to report under the regular system. Monthly, up to one million rubles can go to the salaries of employees and taxes. It turns out that the net profit will be one or two million. The payback period for such indicators will be approximately two years . The given calculation, of course, is approximate, since the activity of the service depends on the season.

Car washes are a profitable business that, with proper development, can become really highly profitable! Agree, the number of cars on our roads is not decreasing, but on the contrary, it is growing every year, which is why the demand for this type of service will only grow. To open a car wash, you do not need certificates - just a desire!

Advantages and disadvantages of opening a car wash

When opening any business, the first thing you should think about: the advantages and disadvantages of this type of activity? Let's look at the pros and cons of car washes.

Pros:
1. High demand for this type of service
2. This is a highly profitable business
3. There is practically no competition, and if there is, it is insignificant.

Cons:
1. High initial investment, which not everyone can afford.
2. The likelihood that you will have to take out a loan to open
3. Constant humidity reigns in the car wash, so repairs will need to be done quite often.

Yes, it will be much more difficult to open a car wash than to close it (the probability of this is quite high, since if the SES standards are not observed, the administration will not allow your business to exist for a long time), but, nevertheless, the choice is entirely yours.

Do you need a business plan for a car wash?

Before you open any business that (according to your plans) should be profitable, you just need to write a business plan! And it doesn’t matter at all: it’s a car wash, the essence is the same: this is a business that requires a lot of return!

It is worth understanding that a car wash business plan will help you clearly articulate the idea. In the event that you are your own investor, then this project will put everything on the shelves and allow you to better navigate what is happening. But, if you have partners, or if you plan to get a sponsor, then a business plan is the only way to get investments!

The most interesting example in this case are Japanese businessmen.
If you divide by percentages all the time they spend preparing for the opening, then you can see that 80% of this time is spent on developing a business plan and working out all the details, and only 20% on the idea itself! The Japanese are real pros in this matter, their plans take into account any force majeure and work through the opening process every minute! It is this fact that a well-written and high-quality business plan is the key to your future success and its first step!

What you need to open a car wash: documents and permits

Starting your own business is a commendable decision, but often enough it is shattered the moment it turns out that it is not so easy. To get started, you should collect a fairly large amount of various documentation!

The first and most important thing will be getting a resolution from the city administration. They must confirm that they have nothing against opening a car wash in a certain area. But the paperwork doesn't end there. Next, you should submit a letter of request to the administration of the city, in which to make a request for the allocation of the selected plot of land for construction.

OKVED code for car washes :

50.20.3 - Provision of other types of motor vehicle
maintenance This class includes:
- washing, polishing, applying protective and decorative coatings to the body, cleaning the interior, towing and other similar activities.
52.1 - Retail sale in non-specialized stores.

Before obtaining prior consent, it is necessary to prepare and submit to the city administration a sketch of your project, as well as coordinate it with firefighters, a sanitary and epidemiological station and municipal architects. After you get the consent of all these government agencies - the case is not over yet.

Next, you should write a letter addressed to the mayor, in which you need to enclose all the documents received due to the above actions. You should definitely receive a response letter - in which either consent or refusal will be expressed. If you are answered yes, then this will be a ticket to opening your own business.

Only after this letter can you begin to develop a building project. As soon as this process is completed, it should be sent for examination to the SES, coordinated with the labor protection and environmental protection service. Next, meet again with a representative of the fire inspectorate and architects - having received permission for direct construction. And only after all these actions you will be able to send your project to the state. examination, which must approve the project and issue an act allowing construction to begin.

The act can be of two types: for temporary and permanent construction, it depends on many factors.
In any case, the field of this examination will take you a piece of land and issue a building warrant. If you think that all this “going through the throes” is absolutely not worth it, then you are mistaken. Yes, many procedures seem difficult and absolutely meaningless, but once you start collecting documents, you will realize that everything is not so difficult!

Renting or building a box

The question of whether it is worth building a box yourself, or should it be rented, depends purely on your financial capabilities. Most businessmen limit themselves to a certain amount (most often 150-200 thousand rubles), in this case, the best option would be to rent boxes. But, before renting a particular room, find out: why did the previous owner not have a business? Why did he leave this territory? It is possible that the opening of a car wash in the selected area is a failed option in advance!

In the event that you are set to open a serious business, and you have sufficient start-up capital, then, without a doubt, it is worth building your own boxes.

Car wash equipment

Choosing the right equipment of good quality is an important part of success. The main manufacturers in this market are Karcher, Weidner, Wesumat, Kranzle, California Kleindiest, Istobal, Ceccato, Comet, Carebridge.

Among this list, the most popular, and, as is commonly believed, the highest quality is Karcher . This company provides really high-quality products and at the same time pleases with a wide variety of goods! Among its range you can find everything you need to clean a car, in addition, these products are suitable not only for commercial use, but also for in-house production.

By the way, there is another great business idea for opening a waterless car wash. But this is a topic for a separate article, subscribe to updates so as not to miss it!

The most important production achievement of Karcher is portal car washes . They can be installed anywhere, even on the side of the road! Their main advantages: high throughput and productivity. Let the list of services that they provide is small, but they perform them very reliably!

Is it profitable to open a car wash and how much income does it bring?

As mentioned above, the most costly in this matter is the discovery itself. In order for it to take place, you will have to buy the necessary equipment, supplies and build or rent a room, as well as hire staff.

Let's look at it in numbers:

1. Purchase of the necessary equipment:
- a water supply apparatus
- a high-pressure apparatus supplying warm water
- a system for cleaning already used water
- a washing vacuum cleaner
- a compressor

In total, this equipment will cost you 230-250 thousand rubles.

2. Consumables:
- shampoos, products that allow you to clean wheels, bumpers, interiors, polishing products
This “pleasure” will initially (and will continue to go) about 9,000 rubles a month (assuming that the car wash will serve about 30-40 cars).

3. This is where we see all the advantages of renting boxes. For the construction of a car wash, it is necessary to collect a huge number of permits and certificates from officials. If you do not believe, then go back a little higher, to the point where we talked about this. In order to make it a little clearer, feel the figure: you will have to collect about 160 signatures from officials and authorities ... The cost of construction itself will “result” in about 3 million rubles. That is why spending about 50-100 thousand per month on rent is much more profitable.

4. Staff costs.
The salary of car washers, most often, is piecework. That is why you can build it in connection with your capabilities. In any case, this is about 20-40% of daily revenue.

Taking into account all these conditions, you can earn about 200 thousand rubles a month (after deducting expenses). The profitability of a car wash directly depends on its location and the quality of the services provided! All in your hands!

Approximate data:

• Monthly income - from 210,000 or 165,000 rubles.
• Net profit - from 39,100 or 28,475 rubles.
• Initial costs - from 728,800 rubles.
• Payback - from 1 year 9 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a small stationary car wash with calculations.

The car wash renders services in a car wash, its polishing, chemical interior cleaning, engine washing. Please note that the work will be carried out by people, this is not an automated car wash. But professional equipment will be used for work, allowing you to complete the work faster than usual. It will be a relatively small car wash.

In general, a car wash as a business is considered only by those who have their own premises for this activity or have the opportunity to build it on their own land. Then this business is profitable. If you rent a room, it turns out to be less profitable, and it’s not easy to find such a room. Nevertheless, to draw up this business plan, we considered the option of renting a room.

Market analysis

Market analysis of this industry was covered in. I would like to dwell on the consideration of competitors and methods of dealing with them.

The main competition will be large, well-known throughout the city enterprises. Thankfully, there are few. The main methods of dealing with them are more profitable offers, promotions, discounts, quality services, their availability. Advertising will also be an important factor. A well-planned business always starts with the development of an advertising campaign.

Small car washes will not cause much harm. If they are far away from our location, they will not have any effect at all. But with those car washes that are located nearby, you will have to compete. Here the main tool of struggle will be advertising. You will have to spend a lot of money on outdoor advertising. Moreover, it will be not only signs, but also various signs and posters. It is very important to think over stocks, and change the price in accordance with seasonal demand. Such flexibility will allow you to stay in the black even in times of calm, luring more and more new customers to you.

If we talk about potential buyers , then these will be people with cars, of course. Mostly men between the ages of 20 and 55. Such a contingent prefers the quality of service; consumers in this segment do not pay much attention to interior decoration. Incomes of potential buyers are average and above average. Citizens with low income, as a rule, carry out car washing on their own.

Women also use car washes. They pay attention to the appearance of employees, their grooming, the presence of signs. Today, women behind the wheel are much “younger”. It is worth focusing on ladies aged 20-45 with medium and high incomes.

SWOT analysis

When opening your own manual car wash, you need to do a thorough research. It is worth resorting to a SWOT analysis. This technique allows you to study the business comprehensively, point out the shortcomings and opportunities.

It is customary to divide factors into external and internal. The former cannot be influenced or changed. These include:

1. Possibilities:

• An increase in the number of cars and, as a result, an increase in the number of potential customers, demand for the service.
• Income growth.
• Reducing the level of competition.
• Free market entry, no barriers.
• The possibility of opening an adjacent business (car service, for example).
• Provision of related services.
• Sale of spare parts, car care products and more.

1. Threats:

• The growth of competition.
• Increasing the tax burden.
• Legislative changes (eg reintroduction of licensing).
• Reduced demand due to the economic downturn and less purchasing power.
• Forced move to a new location.
• The need to comply with the requirements of the SES (especially those related to water and maintenance of the premises).
• Seasonality of business, a sharp decline in income as a result.

Internal factors can be changed, work on shortcomings, eliminate them. And use your strengths for your own good, strengthen their influence. Internal factors include:

1. Strengths:

• Relatively low level of competition in the selected territory.
• Favorable location.
• Opportunity to hire experienced workers.
• Search for favorable conditions for renting premises.
• Low costs for the provision of services (especially raw materials).
• Acceptability and affordability of prices for customers.
• It is possible to change the cost of the service.
• Low follow-up costs.
• Almost all costs are directly related to the volume of work, which reduces possible losses to a minimum.

1. Weak sides:

• Lack of experience in this area.
• Lack of regular customers.
• Zero business reputation of the organization.
• Limited demand is due to the area of ​​the leased premises.
• Working with water is the need for constant cleaning, maintaining cleanliness, which is very difficult under these conditions.
• Unprofessionalism of employees.
• Lack of training courses, training of specialists.
• Lack of motivation among employees.
• Quite a long and serious stage of preparation of the premises.

All this must be taken into account when opening your own car wash.

Opportunity Assessment

In this type of business, the greatest demand falls on the spring-autumn period. Calm is observed in the cold season. But this does not mean that people do not use car wash services at all. They just do it a little less often. During such a period, it makes sense to reduce the cost of services provided, increase the cost of advertising, make it more aimed at the "casual" consumer.

Our manual car wash will operate according to the following schedule:

Total: 79 hours per week and 338 hours per month.

It takes specialists to get the job done. There will be 2 teams, each consisting of 2 people. The senior is responsible for working with clients, that is, making calculations and accepting payments. At the end of the working day, the premises are cleaned with the help of hand washes by both workers. They will work 2 through 2 to achieve greater efficiency and good rest between working days.

You do not need a secretary or administrator to work. In fact, the senior in the team will be the administrator, and there is no need to receive phone calls - specialists will work on the spot. If it is necessary to receive calls for recording, then it is advisable to plant an administrator, who may also be the entrepreneur himself.

As such, there is no need to develop your own website either. Unless you can limit yourself to a business card site or a group on social networks, which the entrepreneur himself can maintain, adding information about ongoing promotions, discounts, offers, prices.

An accountant is also optional for an entrepreneur. You can either use the services of specialized companies, or. Moreover, today there are many auxiliary services for work and reporting directly via the Internet.

Organizational and legal aspects

1. Registration of own company. It can be an individual entrepreneur or an LLC. Costs for self-registration will amount to 800 rubles (payment of state duty). The OKVED code will be 20.3 - Provision of other types of services for the maintenance of vehicles . This code is valid for 2016 as well.
2. An entrepreneur can choose the simplified tax system or UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
3. If you need to accept payment from a client using bank cards, then .
4. The order of Rospotrebnadzor No. 776 dated November 21, 2005 (paragraph 19) indicates the documents required to obtain a free economic zone.
5. Car wash services do not have to be certified. This is purely voluntary.
6. When purchasing the necessary equipment, you need to take care of the availability of documents that will greatly simplify the opening of the sink. This includes an agreement on ecology "Environmental Protection", a license, certificates, a standard expert opinion.
7. It is important to comply with all sanitary and fire regulations. This will make it easier to obtain the appropriate permits.
8. When using KKM, its registration is required before the work of the organization begins.
9. It is worth acquiring an agreement with the appropriate company for the removal of municipal solid waste. Cleaning the surrounding area in this case is not required. The environment will not be polluted, all work will be carried out indoors (a large garage, fenced on all sides and preventing water and dirt from entering the environment).
10. There must be a contract for the provision of utilities (electricity, water).
11. The lease agreement must be official!

The success of a car wash is half (if not more) dependent on the right job choice. Most often, the owners locate their car washes near the entrances to the city, highways, near major city roads, border posts . Such places are very successful. After all, we must not forget that almost all clients will be “random”, in this type of business it is quite difficult to form your own client base. But this needs to be worked on.

It is worth thinking about the size of the room. In our case, 2 cars can be serviced at the same time. Therefore, it will be necessary to equip 2 workplaces. It is possible to rent a slightly larger space, which will provide the possibility of future expansion.

Marketing Plan

Price policy:

It makes no sense to underestimate the cost in the "season". People use the services of car washes here and now. Almost none of them compare prices, but visit the one that is on the way. But in the cold season, you can reduce the cost, but at the same time advertise throughout the city, offer promotions, discounts, favorable conditions.

The high level of competition in this type of business necessitates the use of advertising, and a lot of money will have to be spent on this.

The main types of really "working" advertising should be attributed ( do not forget about its quality! ):

• Use of billboards. They should be as informative and vivid as possible, memorable.
• Placement of information at the nearest petrol stations. The method is relatively cheap, but very effective.
• It is worth considering promotions. For example, “Only today you get a 50% discount on interior cleaning if you wash your car with us!” .
• Distribution of business cards. You don’t need to get hung up on this, but it’s better to distribute it to customers who have already come to you so that they visit the car wash again.
• Placement of signpost. This is especially true when placed near the highway or near a large supermarket. Such a shield should be colorful, catchy, rather large.
• You can think about providing your customers with a corner for leisure activities, free tea, coffee (it will be especially important in winter, when any visitor would not mind warming up).

Calculation of projected income

We will make the calculation for winter time and the rest of the period separately.

Production plan

We have already spoken about the location of the premises. It is worth choosing a garage in a suitable place. The ideal option would be if it has already been prepared for the car wash.

It is very important to establish a system for the supply of water, its subsequent filtration, purification, and output. All this costs a lot. We must not forget that the operation of filters is possible at a temperature not lower than +5 degrees. This means that you need to take care of the heating of the room. All this will be included in the refurbishment. But if you have a central water supply, then filters are not needed.

The necessary devices include tools such as vacuum cleaners, hand washes (often from Karcher), compressor units, and more. Do not forget that we equip 2 workplaces.

The work of specialists was mentioned above. Their income will be formed as follows:

1. Brigadier - 33% of the shift revenue.
2. Assistant foreman - 27% of the shift revenue.

Interest includes tax deductions and insurance premiums .

organizational plan

Financial plan

Period	December January February	Other months
Monthly income	210 000 rubles	227 500 rubles
Expenses
Rent	15 000 rubles	15 000 rubles
Advertising	4 500 rubles	5 000 rubles
Wage	90 000 rubles	95 000 rubles
Purchase of detergents and necessary supplies	2 500 rubles	3 000 rubles
Communal payments	5 000 rubles	5 000 rubles
Taxes, insurance premiums (approx.)	45 000 rubles	48 000 rubles
Total:	162,000 rubles	171,000 rubles
Net profit	48 000 rubles	56 500 rubles
Profitability	17,2%	18,6%

Payback: 21 months, that is, 1 year and 9 months. We remind you that with your own premises, the payback will come faster.

Risks

The main risks will be:

• High SES requirements, fines . Possible losses can be eliminated by following all the necessary standards.
• High level of competition . Offering a quality service, carrying out a serious advertising policy. Clientele development (although it is difficult).
• Wrong choice of location . It is necessary to conduct a geomarketing study before starting work, which will help you choose the most advantageous place for a car wash.
• Unqualified personnel . It is important to engage in careful selection of candidates, conduct a kind of training, take on a trial period . You can motivate employees with piecework wages (actually, as in our example).
• Force majeure circumstances . This can include equipment failure and possible natural disasters. In the first case, it is necessary to check the equipment in time, repair it and re-equip the car wash, which will reduce the risk of breakdowns to a minimum. The second factor is related to weather conditions, here it is already important to strengthen your own car wash, isolate it from the effects of external manifestations. This can also include pipe breaks and temporary shutdowns of water. Here, unfortunately, it is almost impossible to protect yourself. Water reserves in such a large amount will not work. Yes, and it will take up a huge amount of space.

Important: Remember that you can independently draw up a business plan specifically for your business. To do this, read the articles:

Finally, we are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

The number of cars in our country is growing even despite the outbreak of the crisis. This means that any business related to cars will be guaranteed to generate good profits. One such type of business is a car wash. We will analyze how to open a car wash from scratch, what is needed for this and what is its profitability.

Introduction

Car wash is a profitable and stable business that brings a steady income. In order to organize it, you do not need experience or any skills. The car wash is not a seasonal business, although there may be some decrease in the number of customers during the summer. In summer, customers often order expensive procedures (cleaning the interior, engine), so the total amount of income does not fall.

Car wash is a profitable and promising business

How to start?

The first step is to study the market in your city and draw up at least an approximate business plan. It should take into account the following factors:

1. Location.
2. Studying the demand for services.
3. The average income level of prospective clients.
4. The total cost of renting the site and building.
5. The cost of building a car wash in the absence of an alternative.
6. Equipment purchase costs.
7. Compulsory monthly expenses ( wages , utility bills, taxes).

Based on this information, it is already possible to make some calculations and think about opening.

Registration

Now we list what documents are needed to open a car wash in your city. First of all, you will need to register with the nearest tax office. You can become an individual entrepreneur or open an LLC. There is no particular difference between these forms of ownership, except that as the owner of an LLC, you will be able to sign a contract for servicing the fleet of other companies.

Then you will need:

1. Contact the city council and get permission from them to open a car wash.
2. In the case of a new building, you will need to contact the local design organization, which will create an appropriate project for you, taking into account the requirements of the law.
3. Issue permits to open at the sanitary station and fire inspection.
4. Obtain permits from the Department of Environmental Protection.
5. Get an act on the ground.

Market research

After the business plan is drawn up, it is necessary to assess the level of competition and find a good place to open a car wash. Find out if there are car washes in the area, what services they provide, what price range they offer. Try to identify their shortcomings and think about what you would add or change in the work.

Prefabricated car wash - a great alternative to a stationary one

Think over your list of services. The competition in this market is quite strong, so you need to somehow stand out from the crowd. Offer your customers not only washing the body, but also the engine, dry cleaning the interior, polishing, grouting scratches. Be sure to equip a rest room where the visitor can drink coffee or watch TV while washing.

Please note: car washes that allow the driver to wash the car themselves have proven themselves well. The client pays for the time spent in the box and for the consumption of detergents, while using your equipment.

The location for washing is best chosen in the following places:

1. In a sleeping area.
2. In the business center of the city (near offices).
3. Near major highways with high traffic.
4. Close to service stations, gas stations, car parks.

Build or rent?

If you have enough start-up capital to build, then it is better to build a building than to rent it and remodel it. Now many construction companies offer ready-made solutions from metal structures and sandwiches at quite reasonable prices. But what does it take to open a car wash , building it from scratch? You will have to take the land on a long-term lease and obtain a building permit. Of the pluses - free architecture (you can choose the right number and size of utility rooms yourself), as well as the absence of rent.

If the starting capital is not enough for the construction, then rent the building. This will significantly reduce the level of investment, but you will have to pay 50-70 thousand rubles per room per month.

Types of car washes

Washers are automatic and “manual”. The most promising are precisely automatic car washes, which allow servicing a large number of cars in a minimum time. Automatic car washes are divided into two types:

1. Tunnel.
2. Portal.

Portal car wash - a practical and inexpensive solution

In a tunnel car wash, the car is installed on a special conveyor belt and automatically moves around the box, leaving the other side completely washed. In a portal car wash, the car is driven into the box and washed with three brushes: two vertical and one horizontal. Brushes move in space, qualitatively washing all the dirt. The portal sink is very compact - it fits well into any room. The washing process in automatic car washes is usually 2-3 times faster than in manual car washes, so you can serve more customers in a working day and save on staff.

Please note: modern automatic car washes are completely safe for the car. But it is necessary to monitor the condition of the equipment and service it in time.

The most practical is considered a portal sink. Its advantages:

1. Mobile sizes.
2. Absolute versatility.
3. The speed of work is 12 cars per hour.
4. Minimum staffing.

Modern portal car wash can be contactless - all dirt is removed not with brushes, but with special nozzles through which water is supplied under high pressure.

Tunnel car washes require a “tunnel” up to 35 meters long. It is capable of processing up to 20 cars per hour - as soon as the first car moves 4-5 meters deep, you can drive the second one onto the belt.

Building types

Car washes can be divided into stationary and prefabricated. Stationary car washes are usually attached to complexes: service stations, spare parts stores, tire fitting. All necessary communications are brought to them and a building permit is obtained.

Car wash goes well with tire fitting and service stations

Prefabricated will require a permit from the Department of Architecture. To do this, you will need to provide:

1. Patent IP or LLC.
2. Certificate or lease agreement for the land.
3. Car wash project with its appearance.

You will also need to connect the building to engineering networks and obtain permission to open from firefighters.